The saying goes “Behind every successful man is a great woman”, an antiquated adage that acknowledged a woman supports her successful man, but she herself could never achieve success. There is still a lot of work to be done, but these times, finally, they are a’changing. Women have become great successes of their own accord, but often, it could not have been done without a powerful support system.
I recently came across the quote “Behind every successful woman should be a tribe of women who have her back”. This quote, which came from one of those very women who have my back, speaks volumes about how women need to support each other to be successful. In fact, I would change the quote to “Behind every successful woman IS a tribe of women who have her back”.
When I started the grand adventure to launch my own jewelry company, which meant doing everything from designing to fabricating to marketing to financials, I leaned on friends and family for support. And they have delivered in spades, but I did not expect to develop such a strong network of female empowerment. Through every aspect of this journey, there has been a woman that has supported me, taking me one step further in the path of success. The opportunity to share my thoughts and experiences, while also learning from others comes through this very site, a virtual network of support, knowledge and experience. Through a variety of events and markets, I have amassed a collection of fellow female independent makers. Whether it is as simple as a like on social media, an answer to a question via email or a brainstorming coffee break, this group is a foundation of support. I am thankful for the web of “brand ambassadors”, connected women that wear their Crusoe Jewelry with pride, pointing all inquiries directly to the website. And of course there are the dynamic women, who took a chance on an unknown designer, who own some of the stores that carry Crusoe Jewelry that continually push the brand to their clients.
Without this powerful network of women, Crusoe Jewelry would be nothing more than a passionate idea. I count on each of these women for support, inspiration and knowledge. And of course, there are the incredible men who have bolstered Crusoe Jewelry along the way, but there is something so potent about the power of women. Embrace the power by creating and expanding your own network. Connect with fellow makers via social media, by email or take the conversation offline. Think about who have helped you in developing your business and pay it forward by supporting their endeavors. Express gratitude for the relentless encouragement. Share in the comments what your network has done for you.
Maya Ahluwalia – Crusoe Jewelry
Maya Ahluwalia is the designer behind Crusoe Jewelry, a fashion jewelry line inspired by nautical motifs, but interpreted into stylish designs for the fashion-forward consumer with an appreciation for quality with an artisanal approach. Each design is hand-crafted in her Brooklyn-based studio.
In addition to creating Crusoe Jewelry, Maya is a marketing consultant with expertise in jewelry, fashion and luxury. Clients include Michael Aram Jewelry, Shawn Ames Fine Jewelry, Wells House Bed & Breakfast, and the LOU Lookbook App.