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Start Before You’re Ready // Building Your Own Website

Looking to build your own website in addition to your Easy shop for your handmade business? This blog post will help you get it done!So, you’ve put countless hours into your Etsy shop, right? And the thought of putting even more time into creating your own website might be enough to make you want to crawl in a hole and never come out.

Creating your own website might seem like willingly jumping into a rabbit hole. Yes, if you’re talking building a robust ecommerce site, it can be an in depth, timely, and expensive process. Fortunately that’s not what I’m here to talk to you about today. Today, we’re just talking about getting your website started.

Your mental chatter might sound something like this, “Isn’t creating my own website a huge time commitment?”, “Is it even worth my time to create my own website?”, and “I’ve barely got Etsy figured out, how could I figure out creating my own website?”.

Let me clear up one of those concerns right now. Yes, creating your own website IS worth it.

Here are a few reasons why…

I love Etsy and my business wouldn’t be where it is today without Etsy, but Etsy does have it’s downfalls. Etsy is an unstable marketplace that you do not have complete control over. Etsy features can happen one week causing an unmanageable influx of orders, get pulled 2 weeks later causing a dry spell when you just hired extra help, they change their SEO and format constantly, and their traffic can change with no warning or explanation. Zenned Out has been subject to each of these uncontrollables, with mixed results.

Need some more reasons?

  • A website is a more powerful extension of your brand
  • Customers and retail buyers (especially) will take you more seriously
  • You can have a blog (more on why you’ll want this later!)
  • You can capture customer emails with proper opt-ins (more on why you’ll want to be doing this later!)
  • You have COMPLETE control over everything. No one can change your website or suddenly change your traffic without your permission.
  • Oh, also, those pesky Etsy fees, you won’t have to pay those anymore! Side note, building a website might cost you some $ eventually, but in the long run you’ll be saving, why not start now?

Are there any downsides to building your own website?

The short answer, no, there’s no downside to creating your own website.

Creating your own website can be costly, depending on how robust you want it to be. Creating a website is also a time commitment. Downsides, maybe? I like to think of it as an investment.

Still not sold? I’m going to map out how to start before you’re ready with your website so you can ease yourself into it with confidence.

r handmade or creative business. Tips, tools, and more!How to start before you’re ready building your own website

Here are all of the things you DON’T have to have starting out: a shop, a checkout cart, an expensive graphic designer, a blog, an SEO expert, terms and conditions, an about page.

Let me take the fear out of starting your own website right now. Getting started all you need is a landing page, which consists of the following:

  • 1 product image or modeled shot of a product
  • 1 logo
  • An opt-in box of any kind to start collecting your ideal clients email addresses. This will require a email newsletter program, which I’ll go into more detail about on later blog. Starting out on MailChimp, is free and easy.
  • A “Shop” tab that links to your Etsy shop

That’s it! Even better, you could create this for free in an afternoon.

Boom, website started.

Let’s dig a little deeper. You might be wondering what platforms are best to start out on. I’ve broken them down into a few categories for you here:

Free and easy

If you’re planning to stick with a simple landing page for a while and want to start with a free option, these are your best starting points:

  • Wix.com
  • Weebly.com

Affordable and moderate work

If you’re hoping to build off of your landing page pretty quickly with a shop or a blog, or you want more control over your page layout here are some good and affordable starting points:

  • Squarespace.com (This is where I started)
  • Weebly.com (paid version)

Investment with lots of work

If you know that you’re going to hit the ground running and will want a robust website sooner rather than later here are some good starting points. These option may require outside help from a web designer and web developer:

  • Shopify.com
  • Woocommerce.com
  • Bigcommerce.com

Next steps…

With the basics of your website started you can plan accordingly for building onto it. This process could take anywhere from a few months to a few years, it’s totally up to you. For Zenned Out, our site spent time as a simple landing page collecting emails, to adding a blog a year later, and eventually to where it is now as a robust e-commerce site. Our website evolution, overall, has taken about 4 years. Your process may look similar or very different, both are fine as long as you’re moving forward!

Here are some suggestions for how to continue the growth of your new website:

  1. Create your landing page (outlined above).
  2. Create an about page on your new website. Hopefully you already have this completed on your Etsy shop so you can copy and past away!
  3. Add a blog (though you could hold off on this step until later if you wanted).
  4. Create a “Terms and Conditions” page. Similar to your Etsy shop policies.
  5. Add a shop and shopping cart to your website.

Yes, getting all the way to the end of this list will require time, effort and money. But, we’re not talking about finishing this list today, all we’re talking about is getting started.

No more excuses, it’s time to take your website fears by the hand and jump into starting your own website!

Have questions or tips about getting started on your first website for your handmade biz? Leave them in the comments below!

Build you own website for your creative business. Learn about landing pages, gathering emails, and more

Start Before You’re Ready // Social Media

Now you know some good reasons why you should start before you’re ready and Kerry gave you a breathing technique and an exercise to help you get in the zone to start before you’re ready! If you missed either of them, click here to check out my post and here to check out Kerry’s.

There are some key areas that I see makers avoid starting all the time. No judgement, I’ve been one of them! Starting something new, especially in your carefully created handmade biz, can be scary and super intimidating.

Avoiding trying new things in your business might feel nice for a while, but in the long run it could be the death of your business.

Over the next couple of months I’ll be diving deep into the 6 key areas that I see makers avoid the most.  I’m going to give you the support you need to start before you’re ready on the following topics:

–  Social Media

–  Building your own website

–  Starting a newsletter

–  Wholesale

–  Blogging

–  Hiring

Each of these areas will most likely force you out of your comfort zone in some way and into being more authentic and open in front of your audience. So, it’s no surprise that these 6 areas are some of the most commonly avoided by makers, this stuff can be scary!

Take a deep breath, I’m going to walk you through each one of these areas and tell you exactly how to start before you’re ready in each category.

Let’s jump in! Embrace the uncomfortableness of the unknown as we get started with the first topic I see makers avoid totally or avoid taking seriously: social media.  

On your long maker to-do list social media might be the farthest thing from your mind. Maybe you’re avoiding it completely or have a personal page that you randomly share your products on.

If you’re avoiding social media you could be missing a treasure trove of your ideal customers that are ready to buy.

Social media doesn’t have to be a chore, and you absolutely do not need to take on more than you can commit to.

Here are 4 steps to start before you’re ready with social media, you might be surprised how easy and fun it can be!  

Step 1: The snowball effect

Start with one social media platform. If you already have some, but aren’t really taking them seriously, pick one to focus on. Once you have one mastered and running like a well oiled machine, move onto the next one, and repeat with as many platforms as you’d like!

I know what you’re thinking…

“How do I know which social media platform is right for me to start with? “

Answer these questions to find out.

  • Where do your ideal customers hang out?
  • What social media platform do you enjoy the most?
  • What social media platform is easiest for you to commit to using on a regular basis?
  • What social media platform works best for your business budget right now?

The platform you answered the most questions with is your starting point. Don’t even worry about the others yet.

Step 2: Commit to a posting schedule

Repeat after me: I do not have to post on social media everyday unless I want to.

I talk to so many makers that say they can’t do social media because they don’t have time to do it everyday.

This is not a good excuse.

So, right here, right now, commit to a posting schedule that works for you. 3 posts per week is a good minimum to start.

  • 3 per week/ 12 monthly
  • 4 per week/ 16 monthly
  • 5 per week/ 20 monthly
  • 6 per week/ 24 monthly
  • Everyday/ 28-31 monthly

Step 3: Batch and schedule

The key to your time quandary: batching and scheduling. Schedule a couple hours a month to take all of your social media pictures for the month and schedule them out.

How much time do you spend a day thinking about all of the social media related things you should be doing. If you’re like me, WAY TOO MUCH. Haha! Batching and scheduling out my social media posts changed my world. It was one huge thing that was completely off my daily to-do list.

Some social media platforms allow you to schedule posts in advance for free, like Facebook and Twitter. Scheduling for Instagram and Pinterest isn’t built into their platforms so you’ll need to purchase a third party app.

Many of these scheduling apps are affordable and easy to use. Here’s a list of awesome scheduling programs to get you started:

Step 4: Prop bag

Your next question, “What do I take pictures of?”.

This is my favorite part about social media! Creating your prop bag is your opportunity to express your brand in another way outside of your products which is a great opportunity to be creative in another way, and it might even involve some tax write off shopping.

Side note: Make sure you’re crystal clear on your branding before committing to a crazy big prop arsenal.

With a prop bag in hand taking a pictures of your products, completed or in process, will be a breeze and on brand. At woo woo central, aka Zenned Out, our prop bag includes a multitude of crystals, smudge sticks, oracle cards, and minimal backgrounds. A good way to brainstorm good props for your brand is to ask yourself “What kind of products would your ideal customer have in their house as decoration?”.

Now you have all of the tools you need to seriously commit to one social media platform of your choice. My hope is that I’ve taken some of the guess work out of getting started with taking social media seriously and that you might even be a little bit excited about it!
Have a question? Let me know in the comments below! Already have a solid social media commitment? Comment below with your favorite tips for getting started.

What You Ought to Know About Starting Your Own Website

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If you have or are starting a business to sell your products to the rest of the world, your own online store is a necessity.

When launching your online store, you will probably have concerns. Will I have enough time? Am I technical enough? How will I attract people to my store? Can I actually afford it?

All very legitimate concerns, but all concerns that can be answered with ease. Promise!

MadeFreshly is the perfect software platform for independent sellers. Those with a passion for their small business, and who need their own dedicated website to sell their products.

Time:

Online stores and businesses take time. Plan wisely. If you already have a business or store (or are simply thinking about it), you know that business plans and preparation takes lots…and lots…and lots…of time; however, if you plan your days accordingly and practice organization techniques, your online store does not have to keep you up at night.

Technical:

It’s incredible (we think so!), but MadeFreshly is simple to use and makes it easy to get your business started. Follow the steps in our first article here and we promise to take stress and anxiety out of the building process. The planner guide will help you create a five-day plan to launch your store, and after that, it’s all about the fun and enjoyment of growing your business.

Marketing:

Marketing your online business isn’t always easy, but social media and guerilla marketing is a great, and often free, place to start.

If you don’t already have a social presence, sign-up for Facebook and Twitter. Start sharing the social love with your own personal connections (friends, family and existing social base). Network, Network, Network! Post regularly and engage with your audience. Consider building an email database to provide regular (but well-thought out) messages to your audience. Read through our feature article, Easily increase your Facebook fans with these 3 proven tactics, for some creative ideas to engage and communicate with your audience.

Affordability:

You’re in luck. MadeFreshly offers a free plan to get acquainted with our platform, so you can get your online business set-up at no cost. Once you feel comfortable with your store, we encourage you to sign-up for a paid plan.  MadeFreshly ranges from $11.99 – $34.99 per month, a much more affordable alternative to hiring a designer, developer, hosting and more. We give you all the tools you need to do it yourself.

When you’re ready to upgrade, Handmade Success will give you 25% off your first 3 months. Enter code handmadesuccess at the upgrade page.

Have questions for us? Any other concerns you need debunked? Leave us a comment!

Editor’s note: I am so in love with the passion MadeFreshly has for helping the handmade community – check out this video I just watched on their home page. I know you will totally relate! (Handmade Success has teamed up with MadeFreshly so feel free to ask me any questions too!)

MadeFreshly + Handmade Success: Sweet Threads Interview

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As an online destination for new and vintage children’s clothing collections, Sweet Threads was born out of a love for hand-selected pieces. Getting their online start through Etsy, and now with a brick and mortar location (as well as a MadeFreshly shop!), this company is a unique, one-of-a-kind boutique business that has capitalized on social media and online marketing. With features in Apartment Therapy, Long Beach Business Journal, My Cakies and more, you’ll want to learn more about Sweet Threads below. Sweet Threads is a proud MadeFreshly shop, and one that we’re very excited to share.

Read more as Shella Garcia, an entrepreneur and MadeFreshly store owner, shares her story.

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Tell us about your business and the types of products you sell.

Sweet Threads is an online destination for NEW + VINTAGE Children’s collection of clothing, shoes and accessories. Vintage pieces and brands are carefully hand picked and curated with the idea of offering the market with unique kids fashions we would want to wear ourselves yet still playful.

WHERE WE GET OUR VINTAGE – Our vintage is carefully selected and hand picked from our obsessive thrift trips, estate sale hunting, and yard sale treasures. We are in it for the hunt and we love that we can share our gems with you! Each piece is hand washed or dry cleaned as best we can. Vintage means PreLoved and will have normal wear and slight imperfections which is expected and to be enjoyed.

Why did you start Sweet Threads and what is the story behind it?

Sweet threads was created from the ideas of two friends. While one friend had the idea of children’s fashions, while the other had a love for vintage, collaborated their ideas and developed a Vintage Children’s Fashion business.  As soon as we found our niche, we were obsessed with the idea. We later brought in the “NEW” designer brands as this is a reflection of how we dress. We like to mix it up. I may wear a vintage skirt, but my t shirt is store bought. We couldn’t wait to share our vision to the world.

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How do you get past fears and self doubt to share your awesomeness with the world?

By just doing it. I think it’s fear of not achieving my dreams that drives me and I honestly don’t think I’ll ever completely got rid of all my fears, but I just knew if I wanted to get from point A to point B there was no other way of getting there but by just doing it. So I had took that risk and decided to not look back. Just keep going forward.

What inspires you be an entrepreneur?

I’ve always been a creative person and thought I was good at being a creative but at the same time I had a lot of self doubt or fear of rejection. It was until I introduced our idea to social media that I started to realize I had something special. The positive responses from others sparked something in me. Knowing that our ideas were being enjoyed by other people than myself made me proud. So proud,  I knew I had to share it and the only way to nurture this idea was to become an entrepreneur.

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Where do you sell your products both online and offline?

We sell our products online at http://www.shopsweetthreads.com and offline at our brick + mortar shop in Long Beach, CA.

How do you manage a brick and mortar store, online store, and an Etsy store?

By having a brick + mortar, it allows me to work on the online store, Etsy and Ebay when there is downtime. I am also always on my phone which isn’t necessarily a good thing, but that’s the way I am able to give great customer service by responding in a very quick manner.

The way I manage inventory at the moment is when I list NEW + VINTAGE products on our main website and any vintage items posted that week will also list on Etsy and Ebay. Anytime a product sells in any of these 4 places, I immediately remove it.

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How did you make the transition from part time to full time?

At the time we were working demanding full-time jobs. So we started off small by opening up an Etsy store in December 2011 selling only vintage children’s fashions. About half a year selling there, we decided to continue online to gain an online presence and decided to open up our own official website in April 2012 selling NEW and VINTAGE Children’s fashions.

This was all around the same time when mobile boutiques were gaining momentum and thought it was a great opportunity to have face-to-face interactions with our customers and sell on weekends. Bought a VW bus and pimped out the vehicle with uber cute graphics and colors to resemble an ice cream truck. Took baby steps and decided the Rose Bowl Flea Market in September 2012 would be the best place to debut our new ride and business. It so happened that on our very first flea market experience, we met the customer who we knew could help us. They always say it’s who you know to break into an industry. We met one of the top baby bloggers, Ashley Jenner from http://www.thestorkandthebeanstalk.com. As corny as it sounds, life works in funny ways and I do believe we were destined to meet her that very day.

She wrote about us and featured our vintage children’s fashions on her blog. She was a real supporter from the beginning by using her creative outlet to let others have the opportunity to learn about our business. We continued selling monthly at the flea markets for almost a year before we decided to open a brick + mortar. By this time, we had gained a following on social media and when we found the spot in March 2013 we are in now, we decided it was time. We were ready to leave our day jobs to pursue our dreams. We officially opened our doors in July 2013.

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What made you decide to create your own online store?

We were selling vintage children’s fashions on Etsy and felt it was too competitive. When we decided we wanted to sell NEW Designer brands we felt it was the perfect opportunity to not only open our own online store but to also start gaining an online presence.

Share your experience with using MadeFreshly.

I really enjoy using MadeFreshly as they make it easy to create your own website by choosing pre-designed templates but still having the option to make design changes.

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What is your favorite feature of your MadeFreshly store?

The SEO Keyword feature helps us be found within Google.

What has been your biggest success with Sweet Threads?

The biggest success to date is that we opened up a brick and mortar store in Long Beach, CA. Opening up a brick and mortar gave us an opportunity to meet our customers and interact with them to explore our customers needs.

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What has been the biggest hurdle when you created your business?

Obtaining a following and letting people know that we’re out there. We knew there was a following for vintage children’s clothes but we weren’t sure how find them.

How did you overcome it?

The power of social media. Our favorite social media tool we love to utilize is Instagram. Instagram has helped our business tremendously as it helped us find our customers and obtain a following and maintain communication with our customers from all over the world.

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What do you love most about working on your business?

Best part is being able to bring happiness to our customers when they come into our store or see something on social media that triggers a memory. It’s very nostalgic for them to be able to bring happy childhood memories which is priceless to us. What also makes us happy is that we become friends with some of our customers based on their experience.

What success tips can you give to someone wanting to start their own online store with MadeFreshly?

Patience. It takes time to build anything and it can’t be done overnight.  The main thing that helped us out was creating that following to let people know who we are and where we can be found. Your biggest free resource is social media which is something anyone can build as long as you put passion into it.

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As with any business, Sweet Threads has had it’s share of successes and challenges. Learning patience, capitalizing on resources available and using online and offline business solutions has helped Sweet Threads become the success story that it is today. Are you interested in launching your online store, just like Sweet Threads? Creating your business with MadeFreshly is easy. Start by downloading our planner and get selling in as easy as 1, 2, 3.

Editor’s note: Thank you MadeFreshly for this fab interview and thank you Sweet Threads for being a part of our Shop Local Directory! Remember, if you decide to upgrade from the Starter Free Plan be sure to use the discount code “handmadesuccess” to receive 25% of your first 3 months!!!

A New Year + A New Online Shop for You From MadeFreshly!

madefreshly1It’s a guest post! We’re very excited to announce this brand new partnership with ourselves, MadeFreshly, and Handmade Success. In an effort to help handmade sellers in creating their online store, this partnership aims to provide some of the most creative and unique artists and designers with an online framework and easy-to-use website to sell their products.

Here at MadeFreshly, we keep it easy, simple and straightforward. We want to help you promote and deliver your product in one unified online store that is able to managed on-the-go. By setting-up an online store for your business, you can not only display your products visually, you can also reach a brand new demographic and audience through digital sales and transactions. Our platform offers you the ability to brand a home for your products, be easy-to-reach and available to your customers and expand your database. How could you say “no”?

In comparison to many other online e-commerce platforms, MadeFreshly is designed to be easy to understand and set-up. It is made for the independent, small business seller – YOU. We take pride in creating a great platform and product for our customers.

Why I started MadeFreshly:

I needed to create an online store for my clothing business. I used open source software, then tried just about every hosted ecommerce software that was out there. Even with a technical background in web design, it was hard to set up and customize the online store to get exactly what I wanted – and a lot of the designs that were available were just not up to my standards. I ended up shutting down the clothing business, but I kept thinking about how frustrated I was when trying to create the online store. With this in mind, I set out to make someone simple, well designed and fun to use for just about anyone. My partner and I spent years understanding usability and software design and madefreshly is the product of our love and labor. Ecommerce can be very confusing, and overwhelming so we set out to fix this! Although all sorts of business sell with MadeFreshly, we found that the handmade community is one of the most supportive communities of entrepreneurs – and this is why I wanted to start this partnership with Handmade Success. It falls along our core love of helping the “small guy” do what they love. We want to help you.

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Are you ready to sign-up for your online store? Sign up at the MadeFreshly Registration page. Once you sign up you will have to confirm your email before logging into your account. You will start off with the forever free plan. The Starter Free plan is perfect for starting a small store and for you to get acquainted with the platform. Once you feel up to it, you can upgrade to a premium plan that jives with you. Premium Plans have advanced feature like SEO, extra themes, advanced customization and lots more. Go to the Pricing and Plans page to find the plan that is right for your store. Setting up and designing your online store takes 5 minutes – we promise. Check out this link here for all of the juicy details.

Have questions? We have answers. Get started with registering for an account with us and, if you have any questions along the way, please do leave a comment or check out our support center. We can’t wait to see you on MadeFreshly!

Editor’s Note: I am so excited about this partnership with Trin Salaloy  from MadeFreshly! Be sure to check out the amazing Online Store Planner above to get all set up with your new online store. You can even check off tasks and take notes right from your computer! You can check out some of the cool shops that have already signed up here: https://madefreshly.com/samples.

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If you decide to upgrade from the Starter Free Plan be sure to use the discount code “handmadesuccess” to receive 25% of your first 3 months!!!

You can share your questions in the comments or email Trin at trin@madefreshly.com or me at kerry@handmadesuccess.com. Stay tuned each week this month for more posts about creating an amazing new shop for your business!