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Online Video Case Study: Ana Apple Designs

If you’re stuck on ideas on how to create online videos for your craft-based business, let’s take a look at what Ana Manzano has done for her handmade business, Ana Apple. Here are some tips and ideas that I hope will inspire you to get started on your own videos:

► Have a “Welcome” video and place it near the sign-up box for your mailing list.

http://www.youtube.com/watch?feature=player_embedded&v=dKuXQVSKQck

There are a few reasons why this video is great:

1. It serves as a nice and short introduction to get to know Ana and what her business is all about, in her own words. This is a great opportunity to show how you’re different from your competitors and set yourself apart. In Ana’s case, she tells you that besides having an eco-friendly business, her heart and her brand also advocates for creating a sense of community and bringing people together.
2. You get a taste of Ana’s personality without having to meet her in person. One of the advantages of online video is that it shortens the connection of getting to know someone and it also increases your Likeability and Trust factors – two essential things you need to gain customers.
3. She tells you about what you get when you sign up for her mailing list. Having a mailing list is so important for any business. It captures your website visitors and lets you keep in touch with them via email, with the potential of having these visitors turn into customers one day. By actually saying it as if you were speaking to someone, it can more likely drive your visitors to sign up.

► Capture events where your products are featured

When her products are showcased at an event or a store, Ana updates her Facebook page with a video. This is especially great if you attend local arts and crafts shows, have set up a booth at a conference or at a local market. Next time you have an opportunity to showcase your products, try and bring a video camera with you and record a quick video.

 Announce recent developments to your business

Have you hired someone recently? Ana created a video to introduce someone she recently hired as a new member to her team.

Other examples of news you can share using video:

► Record a ‘Thank You’ message to those who supported you

► Talk about what’s coming up ahead in the next few months or year

These are just some of the ways you can increase your Likeability and Trust factors as it puts a face and personality behind your products, creating a more personal connection to your potential and current customers.

 Show a DIY tutorial

 Talk about the materials you use


Your customers don’t really know too much about the fabric, paper, and other materials you use. Why not tell them some interesting facts about it? By educating them with this information, you are doing a few things: a) you are promoting your products in a subtle way, b) you add more value to your products as now they know what they would be receiving, c) they will remember YOU for being informative and personable. This is another way to have them remember your business. Be memorable.

 Share and talk about something that relates to your business’ core values

Ana’s products are not only handmade, they are also produced by eco-friendly material. This video is a great example of showing how the Ana Apple brand proudly celebrates and advocates living a ‘green’ family lifestyle.

Now over to you: what ideas popped in your head while seeing how Ana used online video for her business? Leave a comment below – I’d love to hear your answers!

 

Bianca Filoteo — VideoForShyPeople

Bianca Filoteo is all about getting entrepreneurs to embrace online video and that’s why she created Video For Shy People. She combines her acting & filmmaking background with her passions for business & technology to help entrepreneurs with all the aspects of creating their online videos. From concept to execution, Bianca is an online video coach/marketing consultant/creative director whose mission is to amplify her clients’ online web presence and discover their online spotlight.

 

♥ ♥ ♥ ♥ ♥

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A Step-by-Step Guide to Creating your own Behind-the-Scenes Video

Video Camera Pendant Necklace from Ponko World

In one of my previous posts, I mentioned several ways you can use videos for your craft business. In today’s post, I’m going to take one of those ideas and show you a step-by-step blueprint that you can follow and implement on your own.

Since there can be a variety of ways to create your own behind-the-scenes video, keep in mind that the following steps can be adjusted to your own liking. For now, we’ll keep the steps simple, which would be perfect for those who are just starting out with online video.

Step 1: Create a Plan

Ask yourself the following questions:

  • What exactly would you like your viewers to see? (Be specific – i.e., the variety of materials I have to work with, the layout of my craft room, what a typical day would be like, etc.)

  • Would you like to be in-front of the camera or behind the camera? (If you choose to be on-camera, make sure you get a tripod to hold your camera or have another person record your video. If you choose to be off-camera, you can add a voice-over of you talking about your studio as you go along the tour)

  • Are you going to show pictures?

  • Are you going to add music in the background?

By answering these questions, you’ll be able to form a foundation in which you can create your video with. (more…)

A Round-up of Tools You Can Use For Creating Online Videos

video killed the radio star necklace from i wish i had a little shop

In my previous post, I listed several different ideas on how you can use online video to your business’ advantage. In today’s post, I’ll be featuring a list of exactly what tools and resources you’d need to get started with online video.

Video Camera:

I recommend finding a camera that shoots in HD as the quality will tend to be better. If you’re on a budget are are just starting out, there are several pocket video cameras out there to choose from (some are listed below). If you have an iPhone that shoots video, you can certainly use that, too! The great thing about the iPhone is that you find some some apps that can add more style to your videos (like effects, cropping, and filters). (more…)

6 Ways To Start Using Online Video For Your Business

Tiny Old Fashioned Video Camera 3D Charm Necklace by Evelyn Mae Creations

Video is getting pretty big nowadays, especially when it comes to marketing your business online.

As human beings, we crave personal interaction with one another to create relationships. But since you can’t meet these website visitors face to face, the next best thing that comes to this would be video. Seeing someone talk to you and hearing their voice can be a much better way of getting a picture of their personality as opposed to just reading what they wrote on that page.

However, the idea of creating a video can be pretty intimidating and overwhelming. What equipment would I need? Do I need professional lighting? What if I don’t know what I should be doing in my videos? Yes, creating videos can be daunting – I won’t lie about that, BUT…it can also be very simple. If you’ve seen the millions of videos on YouTube, you’ll notice that some of the best videos that stayed in your mind weren’t produced in big budget studios. Some of these videos can be candid, fun, straightforward and uncomplicated.

To create a simple and effective video, here’s what you’ll need: (more…)