Picture this. You have an incredible product that you’ve put your blood, sweat and tears into for your consumers to enjoy.
You’ve taken your photos, edited your images, written a description and made a great logo. You’ve put in all the effort you need to create your store. You then launch your store and announce it to your hundred (or so) social media followers.
You then have a few sales here and there. You get some traffic – but you find yourself unable to make a real, genuine living off your business.
It can make us feel defeated – and to be perfectly honest, it happens to most of us.
How can you turn this around? How can you make consistent sales off your product? I’m here to show you how.
Research and know your target market
Your target market are the people who will be buying from you – so you will need to know everything about them. Their age, income, gender and overall demographic. Research and get a solid understanding of your target. This will help build a foundation for proper and effective marketing.
Here’s an infographic that breaks it down the information you need to gather.
Additional resources for understanding your target market:
10 Questions to Ask Before Determining Your Target Market
How to Define a Target Market and Dominate Your Niche
Defining Your Audience
5 Social Media Tips for Finding and Engaging Your Target Audience: New Research
Once you know your target audience it will help give clarity to who you are seeking to attract.
Make sure your store has all the appropriate content to convert
Before you spend time, money and resources marketing your site, you want to first make sure your site has all the proper information and images needed to convert traffic into customers.
6 Ways to Build a Bridge between your Customers and your Brand
How to Create an Easy Return Policy
Why the Wrong Product Title Can Hurt Your Online Store’s Sales
The Perfect Product Description: Short-and-Sweet or Full of Details?
5-Step Formula for Writing Handmade Product Descriptions that Sell
The Secret To Writing Product Descriptions For Ecommerce Success
The 10-Minute Website Tune-Up
Get their email addresses and add them to your email newsletter. If you don’t currently have a newsletter tool, Tinyletter is free and Mailchimp has a variety of plans. Simply print out a few sheets of paper with a name and email column. If you want to get fancy, the mailchimp mobile app has a email opt in feature.
10 Guerrilla Marketing Ideas For Promoting Your Business
Five Offline Marketing Ideas to Help Get Your Business Noticed
You want to funnel your audience into a newsletter to grab repeat business, fill out surveys, run contest and promotions.
Engage your customers with email marketing
Email Lists Made Easy
SEO is time intensive and may not be the quickest solution to getting customers right way, but its still very beneficial to learn and have the basics down. Below are some resources to get familiar with SEO:
Google’s SEO Starter Guide
SEO Simply Put
Beginners Guide to SEO
How to Use the Google Keyword Planner to Find Keywords for SEO
You want to stay active on all social media platforms and be sure to never go stale. Take the information you learned from researching your target market then create content and grow your following.
How To Use Pinterest To Drive Traffic To Your Etsy Shop
Organize Your Online Content with Pinterest
6 Secrets to Twitter Success for a Handmade Business
Facebook Marketing: 3 Business Pages that Get it Right
Using Social Media to Connect with Your Biggest Fans
5 Awesome Examples of Instagram Marketing From Real Brands
Instagram Instantaneously For Etsy Sellers
Drive Quality Traffic from Facebook to Your Etsy Shop
Twitter for ecommerce
Find out who the influencers are in your industry and ask them to help you run a giveaway. The influencer benefits, because they get product to give to and engage their audience. You benefit by being able to gain some of their following. Be sure to ask them to tag/like your business page in order to enter the contest.
Run small affordable ad buys on Facebook and niche blogs. This will only work once you understand your target audience.
Joining the Conversation with your Ideal Customer using Facebook Ads
This is a lot of information; and sure, this may seem like a lot of work – but that time can be cut down drastically with applications like buffer and HootSuite.
Social media scheduling tools
Little known ways to track your tweets and posts
5 Social Media Monitoring Tools to Simplify Your Marketing
Run flash Sales and Promotions
Every now and then you will need to run sales and promotions to help boost your online sales. It is also a great way to get rid of inventory that has been sitting around for a while.
Boost Online Sales with Short-Term Promotions
Top 5 Tips For Running A Successful eCommerce Promotion Campaign
How To Do A Sale The Right Way
You may have now come to the conclusion that marketing is a little bit of everything. Although it might seem overwhelming right now, over time you will discover your strengths and what works best for your audience. For example, after a few months you may find out that Instagram and your newsletter generates the most sales – these will then be the platforms you will want to place your focus and energy on; however, be sure to not let the others go stale because people check out everything. A potential customer might think you went out of business if they check out your Facebook page and see that your last post was from 2 months ago.
What type of marketing have you tried to gain customers? Share by commenting below.
Trin Salaloy – Made Freshly
Trin Salaloy is the co founder and creator of MadeFreshly – a simple to use online store creator. He is a designer, entrepreneur and online marketing guru. He’s commented to making it easy for entrepreneurs to make beautiful websites.