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The Ultimate Guide (with tips & resources) to Boost Traffic and Get Customers

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Picture this. You have an incredible product that you’ve put your blood, sweat and tears into for your consumers to enjoy.

You’ve taken your photos, edited your images, written a description and made a great logo. You’ve put in all the effort you need to create your store. You then launch your store and announce it to your hundred (or so) social media followers.

You then have a few sales here and there. You get some traffic – but you find yourself unable to make a real, genuine living off your business.

It can make us feel defeated – and to be perfectly honest, it happens to most of us.

How can you turn this around? How can you make consistent sales off your product? I’m here to show you how.

Research and know your target market

Your target market are the people who will be buying from you – so you will need to  know everything about them. Their age, income, gender and overall demographic. Research and get a solid understanding of your target. This will help build a foundation for proper and effective marketing.

Here’s an infographic that breaks it down the information you need to gather.

Additional resources for understanding your target market:

10 Questions to Ask Before Determining Your Target Market

How to Define a Target Market and Dominate Your Niche

Defining Your Audience

5 Social Media Tips for Finding and Engaging Your Target Audience: New Research

Once you know your target audience it will help give clarity to who you are seeking to attract.

Make sure your store has all the appropriate content to convert

Before you spend time, money and resources marketing your site, you want to first make sure your site has all the proper information and images needed to convert traffic into customers.

6 Ways to Build a Bridge between your Customers and your Brand

How to Create an Easy Return Policy

Why the Wrong Product Title Can Hurt Your Online Store’s Sales

The Perfect Product Description: Short-and-Sweet or Full of Details?

5-Step Formula for Writing Handmade Product Descriptions that Sell

The Secret To Writing Product Descriptions For Ecommerce Success

The 10-Minute Website Tune-Up

Offline Marketing

Get their email addresses and add them to your email newsletter. If you don’t currently have a newsletter tool,  Tinyletter is free and Mailchimp has a variety of plans.  Simply print out a few sheets of paper with a name and email column. If you want to get fancy, the mailchimp mobile app has a email opt in feature.

10 Guerrilla Marketing Ideas For Promoting Your Business

Five Offline Marketing Ideas to Help Get Your Business Noticed

Email Marketing

You want to funnel your audience into a newsletter to grab repeat business, fill out surveys, run contest and promotions.

Engage your customers with email marketing

Email Lists Made Easy

SEO Basics

SEO is time intensive and may not be the quickest solution to getting customers right way, but its still very beneficial to learn and have the basics down. Below are some resources to get familiar with SEO:

Google’s SEO Starter Guide

SEO Simply Put

Beginners Guide to SEO

How to Use the Google Keyword Planner to Find Keywords for SEO

Social Media

You want to stay active on all social media platforms and be sure to never go stale. Take the information you learned from researching your target market then create content and grow your following.

How To Use Pinterest To Drive Traffic To Your Etsy Shop

Organize Your Online Content with Pinterest

6 Secrets to Twitter Success for a Handmade Business

Facebook Marketing: 3 Business Pages that Get it Right

Using Social Media to Connect with Your Biggest Fans

5 Awesome Examples of Instagram Marketing From Real Brands

Instagram Instantaneously For Etsy Sellers

Drive Quality Traffic from Facebook to Your Etsy Shop

Twitter for ecommerce

Tips:

  • Find out who the influencers are in your industry and ask them to help you run a giveaway. The influencer benefits, because they get product to give to and engage their audience. You benefit by being able to gain some of their following. Be sure to ask them to tag/like your business page in order to enter the contest.

  • Run small affordable ad buys on Facebook and niche blogs. This will only work once you understand your target audience.

Joining the Conversation with your Ideal Customer using Facebook Ads

This is a lot of information; and sure, this may seem like a lot of work – but that time can be cut down drastically with applications like buffer and HootSuite.

Social media scheduling tools

Little known ways to track your tweets and posts

5 Social Media Monitoring Tools to Simplify Your Marketing

Run flash Sales and Promotions

Every now and then you will need to run sales and promotions to help boost your online  sales.  It is also a great way to get rid of inventory that has been sitting around for a while.

Boost Online Sales with Short-Term Promotions

Top 5 Tips For Running A Successful eCommerce Promotion Campaign

How To Do A Sale The Right Way

You may have now come to the conclusion that marketing is a little bit of everything. Although it might seem overwhelming right now, over time you will discover your strengths and what works best for your audience. For example, after a few months you may find out that Instagram and your newsletter generates the most sales – these will then be the platforms you will want to place your focus and energy on; however, be sure to not let the others go stale because people check out everything. A potential customer might think you went out of business if they check out your Facebook page and see that your last post was from 2 months ago.

What type of marketing have you tried to gain customers? Share by commenting below.

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Trin Salaloy – Made Freshly

Trin Salaloy is the co founder and creator of MadeFreshly – a simple to use online store creator.  He is a designer, entrepreneur and online marketing guru. He’s commented to making it easy for entrepreneurs to make beautiful websites.

How to Use the Google Keyword Planner to Find Keywords for SEO

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If you sell on Etsy, chances are you’ve heard how important SEO and keywords are. But what the crap is SEO? And how do you know what keywords to use?

SEO stands for Search Engine Optimization. It’s basically the process of getting more visitors to your web pages, including your Etsy listings, by optimizing them for specific keywords. The goal is to have the web page rank higher in search results for those specific keywords. The higher the page ranks, the more traffic it will get. And more traffic means more opportunities for sales. Oh yes, we like sales!

How to Find Keywords for SEO

1. Brainstorm Keywords

Get out your trusty notebook. Think of phrases that someone might search for to find what you make. Write them all down. For example, if you make knit socks, a potential customer might search for handmade knit socks, cable knit socks, warm knit socks, hand knit socks. You get the idea.

Bonus Tip: Brainstorm with a fellow Etsy seller who makes something completely different. Think of potential search phrases for each other’s shops. Prepare to be amazed by all the things they come up with that didn’t occur to you.

2. Check Your Etsy Stats

Sign in to Etsy and go to your Shop Stats page. Scroll down to the Keywords section. These are keywords that people have used to find your shop and listings in search engines, including Etsy’s search. Write down the top 10.

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3. Etsy Search Suggestions

Go to Etsy and start typing a relevant phrase in the search bar. Etsy will give you a list of search suggestions. Write them down. Repeat this for several different phrases.

etsy-search-suggestions

Alrighty, now you’ve got a long list of potential keywords. But which keywords have the best chance of increasing your page ranking and traffic? Say hello to the Google Keyword Planner.

Find the Best Keywords with the Google Keyword Planner

Google’s Keyword Planner is a free tool you can use to help find the best keywords for SEO. You need to sign up for Google AdWords to use it. Don’t worry, you don’t need to buy any ads or give your credit card number.

Once you’re logged in to AdWords, click ‘Tools and Analysis’ and select ‘Keyword Planner’. Then click ‘Search for keyword and ad group ideas’. Enter a keyword and click the ‘Get Ideas’ button.

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Click the ‘Keyword Ideas’ tab at the top of the page to see your list of suggested keywords.

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Look for:

  • Long-tail keywords, which are longer, more specific phrases usually containing 3-6 words. It’s almost impossible to improve your search engine ranking for generic keywords like ‘jewelry’ unless you’re a huge corporation with tons of money. But it’s totally possible to improve your ranking for keywords like ‘handmade stirling silver jewelry’ or ‘handcrafted designer jewelry’. You also have a better chance of getting sales from long-tail keywords because people searching for that specific phrase will find exactly what they’re looking for on your website or in your shop.
  • Average monthly searches between 50 and 1000. Your first instinct is probably to go for the keywords with the highest monthly searches. But those are also the hardest to rank for. Staying within this range means there are enough people searching for the keyword, but not too many to make it impossible to increase your ranking.
  • Low and medium competition. Competition is the number of advertisers bidding for that keyword. Even though you’re not buying advertising, this gives you a good idea of how many other people are competing for this keyword. Don’t rule out keywords with high competition, especially if they have a good average monthly search number. But if you can’t decide to use a keyword or not, the competition score can help steer you in the right direction.

For each keyword you want to use, click the arrow in the far right column to add it to ‘Your plan’. Once you’ve added all your keywords, click the download arrow. Choose your spreadsheet options and click ‘Download’. Now you have a spreadsheet with all your keywords for easy reference. Use those keywords on your website and in your product listings.

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Bonus Tip: Try to find a unique keyword phrase for each web page or Etsy listing. When you optimize multiple pages for the same keyword, those pages end up competing with each other. Using a separate keyword for each web page or Etsy listing will get you the best results.

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Julia Sydnor — Pixel Frau

Julia Sydnor is the geeky gal behind Pixel Frau, providing WordPress training for Etsy sellers. Need a website for your creative business? Check out her Website in a Weekend online course.

SEO Monster

I want to start by adding a disclaimer to this post because while it may seem like a lot of information, please don’t get caught up in the SEO buzz. I look at search engine traffic more like icing on the cake and not the only source out there, especially for small business.

When I mention the acronym SEO to my clients or anyone that isn’t a “web person,” 99% of the time a look of sheer terror crosses their face. Meta what? Keywords huh? Google, yikes! Ahh! If you can imagine the old cartoons with the cloud of smoke or person wall cut out, you would get the idea perfectly.

I am here to tell you that there isn’t anything to be scared of and once you get the hang of how it all works together it isn’t terrifying at all, in fact its kind of easy (pinky swear!)

There are a few things that you need to understand to “get” the foundation of SEO. The basics if you will. SEO stands for search engine optimization. This is just a fancy way of saying “ways to make your website easier to find on search engines.” In order for search engines to find any website, they send out crawler bots that search for content. Your website should have a code that tells the bots “come on over and check me out.” There are also good coding standards that will help these bots crawl your website easily and effectively. These should be a given and are usually added by your web designer or CMS service.

Because search engines can only read text, your content is the most important thing. Back just a few years ago, keywords were everything. This has changed dramatically and in fact, Google doesn’t even include keywords in their criteria anymore because so many people tried to game the system by stuffing their sites full of keywords that were not even relevant to their websites. (Just a note – cheaters never win and winners never cheat!)

Now the most important thing on your website is the content you write. This includes pages (about, customer service, etc) and also catalog/product descriptions. This makes you really stop and think about your customer and what they are looking for. (This is a good thing!) You want to make your content sparkle so that your customer not only feels the need to purchase your product but so the search engines will help to steer that potential customer to your website in the first place. So you may be asking yourself, Lisa this all sounds so “sparkly” and great but how they hell do I start?

Baby steps grasshopper, baby steps! The easiest place to start is with good old pencil and paper. Start jotting down phrases that a potential customer would search to find you — two or three word phrases work best. Once you have your list, use this as a basis for writing your content. Sprinkle these phrases throughout your website, on pages and in catalog/product descriptions.

While I think content is THE most important part of SEO, there are a few other things that are helpful. Getting links from more popular sites than your own is a biggie. This can include being featured on popular blogs, online magazines and even social media. It can give you a bit of street cred among search engines.

As I said in the beginning, I think everyone should know the basics of SEO but with the idea that it isn’t the holy grail of traffic. You have to figure out what works best for your business and where your customers come from. By having this information, you can put together a plan to draw more traffic to your website.

Do you have a question about SEO or have some ideas about driving traffic to your website? Share! Share!

 

Monty Python photo credit

Lisa Bacon — Moxie Pear

Lisa Bacon is a creative entrepreneur, wife, mother and self-professed laundry procrastinator (oh and chocolate addict!). She lives just south of Atlanta, Georgia with her family of 7 (2 kids, 2 dogs, 2 cats + 1 husband). She is the founder of Moxie Pear, a design studio that specializes in creative services (logo design, web design, marketing and more) for small creative businesses. She is also on Facebook and Twitter.

SEO – Simply Put

Melting Tarts from Country Home Scents

Most creatives cringe when they hear the term “SEO”. The words “boring”, “complicated”, & “unnecessary” most likely come to mind, but let me tell you, it doesn’t have to be that way.

It may be boring. Most mundane tasks are, especially if you’re right-brained, but it doesn’t have to be complicated & it is most certainly necessary if you’re looking for a proven way to increase traffic to your shop or website.

Keywords

One of the most confusing parts of SEO is keyword research which just so happens to be the backbone of SEO. SEO is all about finding the right keywords & using them so that you can be found.

Let me explain how SEO works… basically that is.

SEO – Simply Put

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