Right now you’ve got a pile of to-do lists that get longer instead of shorter as the day goes on, emails filling up your inbox, and your next creative project still marinating in your brain just itching to be completed, am I right?
Then you’ve got all your different social media sites that you’ve been told are totally crucial to stay on top of if you want to market your business right.
And yes, social media marketing is crucial, and you do need to stay on top of it. But social media management can be a full-time job in and of itself.
As it is, we spend an average of 3.6 hours a day on social media! That’s over 10 hours a week juggling Twitter, Facebook, Instagram, Pinterest, Google+…
That’s 10 hours you could be using to come up with your next awesome handmade masterpiece!
So stop interrupting your day and wasting more time posting on social media. You don’t have to be on Facebook, Twitter, Pinterest, or Instagram all day long to get the awesome results of all-day engagement. The answer is social media managing tools!
If you can’t spare a few minutes to read the descriptions of each tool right now, click the button under here to instantly download your Free Social Media Management App Resource Guide.
Click Here to Instantly Download Your Free Social Media Scheduling Guide
The 12 awesome tools explained below make it easy to gather all your content and schedule it up for days, or weeks at a time – and let your social media work for you.
Tools for Managing Facebook AND Twitter Accounts Like a Boss:
Buffer helps you set that sweet spot posting schedule between silence and oversaturating your followers’ feeds. Set up a scheduling pattern you want to follow, and let Buffer do all the work of posting. Whenever you find post-able content, Buffer will automatically set the post for the next available time slot. Updates can be posted on your Facebook, Twitter and LinkedIn accounts.
Buffer is totally free for one Facebook, Twitter and LinkedIn account and up to ten posts scheduled at a time. The Pro plan for $10 a month lets you include up to six social media accounts and 50 scheduled updates, while Premium offers unlimited accounts and updates for $99 a month.
This popular social media tool manages your updates across Facebook, Twitter, LinkedIn, Ping.fm, WordPress, MySpace, and Foursquare accounts with easy-to-use scheduling tools. Plus, Hootsuite incorporates an RSS feed, so you can update your accounts with your own articles and posts from other blogs.
Use Hootsuite for free with up to five social media accounts. Upgrade to the Pro plan for $5.99 a month to incorporate unlimited social media profiles, RSS feeds and more.
“IF This, THEN That.” Set up recipes linked to all your social media profiles that give you alerts when specific things happen. This helps you organize what social media interactions you see and de-clutters your inboxes.
For example, you can choose “IF: A comment is left on my FB post, THEN: Send me a text“ or “IF: I’m tagged in a photo on Instagram, THEN: Add the URL to my Dropbox folder.”
IFTTT complements Hootsuite or Buffer to give you complete control of your social media.
Keep It Simple and Organized on Facebook
Facebook offers a handy built-in feature for planning posts called the Facebook Scheduler.
The above tools are excellent for juggling multiple profiles at once, but there are benefits to logging directly into your Facebook account every once in a while.
Facebook incorporates EdgeRank software, meaning direct content is often prioritized in feeds over posts sent from third party apps (like Buffer or Hootsuite). Plus, Facebook users have the option to hide all content posted by third parties. Check out Econsultancy’s guide to EdgeRank if you want to learn more.
Facebook Scheduler avoids the snags of EdgeRank. This built-in feature is available for any post you prepare on Facebook – look for the little clock icon in the bottom left corner of the text box. Pick the date and time you want to post (you can even select past dates to pad an empty timeline!) View or edit your scheduled posts in your Activity Log.
Tools to Tidy Up Your Twitter Reach
Tweepi is like a Twitter detox. Flush away unfollowers, cleanup inactives, reciprocate those who are following you, and even find new followers! It’s a great way to reorganize and drop off dead weight.
The Pro version lets you do bulk follow/unfollow actions up to 200 users at a time – this is the weapon of choice for a total Twitter account overhaul.
This management tool was recently purchased by Twitter and allows filters on what matters (so you don’t let any crucial Tweets pass you by!). You can schedule upcoming tweets and remain up-to-date on notifications from fellow Tweeters. Use this program on your chrome browser or download the tool to your Windows or Mac desktop.
Become an Insta-Managing Guru – Three Helpful Instagram Tools
This is an easy-to-use tool that lets you schedule your upcoming posts for the ideal time. Upload photos from the web or your phone. Plus, you can edit and view your scheduled posts from the mobile app, or online, and get push notifications (alerts on your locked phone screen) once your scheduled posts go out. Nothin’ gets by you!
This app helps you schedule just like Latergram.me, but also claims to increase your comments and likes. TakeOff crunches numbers to suggest the best time to post and offers hashtag suggestions to reach new followers.
Schedule up to ten posts per day on one Instagram account with the free version.
Another scheduling tool for controlling upcoming posts on Instagram, you can edit images with filters and other Instagram features. You can also request an email confirmation once your scheduled posts go out.
Pin On Schedule with Pinterest Tools
Tailwind analyzes your Pinterest account and gives you a graph of your statistics right when you log in. Analyze the growth of your fans, followers and pins, audience engagement and find the best time to post your pins. Follow Pinterest clicks through to sales using Google Analytics and benchmark your performance against competitors. All your research is instantly done for you!
A total time-saver for finding and posting visual content over Pinterest, Facebook and Twitter. Viral Tag lets you add a Bookmarklet to your browser – drag photos you may want to post into your Bookmarklet and come back to them to add captions, links and schedule a posting time. You can also enhance and edit images before posting.
Piqora is a useful enterprise tool for both Pinterest and Instagram that lets you schedule upcoming posts as well as access analytics. Plus there’s the option to create promotions and sweepstakes schemes to grow your Pinterest following.
Doing More with Social Media in Less Time
With the help of these organizational tools, some useful analytics and a direct focus, you’ll start wondering when they added more hours in the day, and your social media profiles will never go empty.
So start experiment with these tools and the ones that work best with your social media profiles and level of engagement.
Are you using any social media scheduling tools right now? Which ones do you like the best?
Rachel Daley – MadeFreshly
Rachel is the resident Content Fairy at MadeFreshly, the online store platform that actually helps you succeed. Click here to get her creative marketing tips for entrepreneurs free, every week!