My last post focused on the ins and outs of press kits, why you might need one and what you should try to include. So since we’ve done the theory and strategy part it’s time for the visuals! It’s always easier to understand how something works by looking at examples so here are some of my current favourites that I’ve seen around.
As I mentioned previously press kits can be digital or physical. The general consensus is that digital is best for the majority of situations especially when sending to online businesses or bloggers but there are times when sending a beautiful and clever press kit through the post will do wonders for explaining your brand visually. A cute package could be sent out to magazines, tv shows, art galleries or places that you could visit in person like boutiques.
This one from Wild Ink Press is divine!
Wiley Valentine have included a cute bookmark and an example of their work along with company information.
Laura Berglund has put together a cute take away kit to leave with prospective clients so that they remember her.
Most digital press kits are pdf files making it harder to show you what they look like but these are some of my current favourites:
Oh My Handmade media kit
Rock and roll Bride Media kit designed by nubbytwiglet.com
Once Wed Media Kit designed by Bri Emery of designlovefest.com
Bri also wrote a great post sharing her branded materials including a kit she sends out as a thank you after working with clients.
I hope these give you some inspiration for your very own press kit.
Do you have a press kit already? Share a link to yours in the comments so we can check them out!
Isa Maria Seminega –– Noisette Marketing
Isa recently founded Noisette Academy a learning community providing e-courses and mentoring services. Noisette Academy aims to empower creative business owners by teaching the skills they need to market, brand and develop their passion into a profitable business.