You make great work and have great photos of it. Your customers love you- you just wish there were more of ’em. You’re on all the social media outlets, you’re blogging as much as possible, you’re in the groups and going to the events…
…but it seems like you’re still not getting “noticed” by blogs and magazines, the type of exposure you know could take your business to the next level- “What gives?” you think.
Meanwhile, you’re watching and wondering, how do they (ya know, the “competition”) always get on blogs? Why do they always get the cool opportunities?
And you know what the answer most likely is? They ASK FOR IT. And now it’s time for you to do the same!
If you’re not actively pitching to blogs, mags and shops, looking for promotional opportunities online, then you’re effectively sitting back and waiting to be discovered, and who knows when that’s going to happen?
Instead it’s time to take the opportunity in your own hands and ASK for the exposure you’re looking for. Ask the blogger if you’re a good fit for a feature. Ask how to be included in a giveaway. Ask a shop if they’d be interested in carrying your work. Ask a blog if you can send an item in for review. Ask to be part of an event in your niche or networking group.
The doors are all out there waiting for you, but it’s your responsibility to knock on them!
So let’s take some of the fear and intimidation out of it and talk about how easy it is to “pitch” blog editors about your online shop:
● Remember, you’re just a person talking to another person:
Don’t let the intimidation factor get to you when approaching editors. Don’t worry about making your pitch “perfect” or following a set of rules. The only real “rules” when it comes to making an effective pitch are to:
- address the editor by name (you know, cause they have one)
- introduce yourself (you know, how you would to a person in real life)
- keep it short and sweet and remember to include links to all your stuff (you know, so they can look at it)
- say please and thank you, be respectful and polite (you know, just like how you’d like to be spoken to)
And that’s it! Nothing scary about it, just introducing yourself to someone new, a skill you already use, all the time.
● You don’t have to convince them, or “sell” them:
Worried about sounding spammy and salesy? Then don’t! Just have a conversation, introduce your work, include awesome photos of your already awesome goods and let it speak for itself. The editor will decide whether or not it’s right for their blog, no convincing necessary.
● You don’t have to relay your years of experience and the depth of your work in one little email:
I think we hesitate to know what to say in a pitch, because there’s so much! Our work comes from our hands and our hearts, we are tied to it, there is a story and hours and hours behind it- but you don’t have to tell them all that.
The shorter you can make your email, the more likely it will be read. Keep the text short and sweet and just include links to where they can find out more about your backstory/production process/experience online- your about page, pdf resume, lookbook, etc- don’t explain now, just linky linky.
● Don’t focus on the what-ifs, just focus on getting it done:
If you stop to think- what if they don’t like it? What if they see my stuff and laugh? What if they write me back and tell me I suck and should get out of this business?
STOP MAKING UP STUFF THAT HASN’T HAPPENED YET- come back to right here, right now and hit that send button!
The worst thing that’s going to happen is a) you don’t hear back at all, or b) you hear back with a polite no. All the other what-ifs are your own doubt creeping in, trying to stop you from getting to where you want to go. Don’t let them stop you!
For more no fear pitching strategies that’ll help your pitch get read and responded to, check out my Tip-Top Pitch Kit! (psst: keep reading to see how you can win one!)
It’ll show you how to find the right blogs to pitch to for you (that’s the most important part, really), how to build your media list and plan pitches. Plus you’ll get to hear from popular design/handmade blog editors themselves what makes a pitch really stand-out and what their pet peeves are. You’ll also get a look at actual pitches that I sent as a PR rep for my clients that worked and landed write-ups!
It’s darn-tootin’ handy-dandy if I do say so myself, and because I love Kerry and what she does here so much, I decided to giveaway 4 copies of the Tip-Top Pitch Kit, so that 4 of you awesome readers can win! (4 is my favorite number- it’s a good way to go!)
HOW TO ENTER:
Please submit a question about pitching or self-promotion, or talk about what your biggest fear/hang-up is around those topics in the comments below.
Please be sure to leave an email address (if not in your profile) so I can contact you if you are the winner.
END TIME – This giveaway ends on Tuesday June 26th, 2012, 6:00pm PST.
WHO CAN ENTER – Anyone with a valid email address (will be notified this way).
PICKING WINNER – Each entry will be assigned a number. After the contest is closed, 4 numbers will be randomly generated. The entries associated with those numbers will be the winners! If we do not hear back from the winners within 3 days of notification, new winners will be drawn.
WINNER NOTIFICATION – The winner will be notified via email as well as a post here on the blog on Wednesday, June 27th.
Jena Coray is Miss Modish, a marketing/PR coach and mojo-maker! She works with creative entrepreneurs who want to grow their online biz but are unsure what the next step is- she helps with the next step offering solutions, encouragement, resources and a plan. Get free tips on how to grow your biz mojo over on her blog (also, lots and lots of cat photos.)
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