online shop

Your Opinion Wanted: What else is out there besides Etsy?

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Hello! Occasionally I receive emails with questions that are just perfect for all of you creatives to help answer. This month’s comes from Cathi:

“What else is out their that is not Etsy?  Unless you pay for your spot to get recognized it is hard. There has to be some other company like Etsy, or  another one like that. It’s just so big. What is your opinion?”

I could just share a list of these site but I know many of you sell on various sites and I would love it if you could share them along with your experience. Plus tips and any responses you might have to this question would be wonderful!

Thanks for being so supportive!

 

What You Ought to Know About Starting Your Own Website

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If you have or are starting a business to sell your products to the rest of the world, your own online store is a necessity.

When launching your online store, you will probably have concerns. Will I have enough time? Am I technical enough? How will I attract people to my store? Can I actually afford it?

All very legitimate concerns, but all concerns that can be answered with ease. Promise!

MadeFreshly is the perfect software platform for independent sellers. Those with a passion for their small business, and who need their own dedicated website to sell their products.

Time:

Online stores and businesses take time. Plan wisely. If you already have a business or store (or are simply thinking about it), you know that business plans and preparation takes lots…and lots…and lots…of time; however, if you plan your days accordingly and practice organization techniques, your online store does not have to keep you up at night.

Technical:

It’s incredible (we think so!), but MadeFreshly is simple to use and makes it easy to get your business started. Follow the steps in our first article here and we promise to take stress and anxiety out of the building process. The planner guide will help you create a five-day plan to launch your store, and after that, it’s all about the fun and enjoyment of growing your business.

Marketing:

Marketing your online business isn’t always easy, but social media and guerilla marketing is a great, and often free, place to start.

If you don’t already have a social presence, sign-up for Facebook and Twitter. Start sharing the social love with your own personal connections (friends, family and existing social base). Network, Network, Network! Post regularly and engage with your audience. Consider building an email database to provide regular (but well-thought out) messages to your audience. Read through our feature article, Easily increase your Facebook fans with these 3 proven tactics, for some creative ideas to engage and communicate with your audience.

Affordability:

You’re in luck. MadeFreshly offers a free plan to get acquainted with our platform, so you can get your online business set-up at no cost. Once you feel comfortable with your store, we encourage you to sign-up for a paid plan.  MadeFreshly ranges from $11.99 – $34.99 per month, a much more affordable alternative to hiring a designer, developer, hosting and more. We give you all the tools you need to do it yourself.

When you’re ready to upgrade, Handmade Success will give you 25% off your first 3 months. Enter code handmadesuccess at the upgrade page.

Have questions for us? Any other concerns you need debunked? Leave us a comment!

Editor’s note: I am so in love with the passion MadeFreshly has for helping the handmade community – check out this video I just watched on their home page. I know you will totally relate! (Handmade Success has teamed up with MadeFreshly so feel free to ask me any questions too!)

MadeFreshly + Handmade Success: Sweet Threads Interview

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As an online destination for new and vintage children’s clothing collections, Sweet Threads was born out of a love for hand-selected pieces. Getting their online start through Etsy, and now with a brick and mortar location (as well as a MadeFreshly shop!), this company is a unique, one-of-a-kind boutique business that has capitalized on social media and online marketing. With features in Apartment Therapy, Long Beach Business Journal, My Cakies and more, you’ll want to learn more about Sweet Threads below. Sweet Threads is a proud MadeFreshly shop, and one that we’re very excited to share.

Read more as Shella Garcia, an entrepreneur and MadeFreshly store owner, shares her story.

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Tell us about your business and the types of products you sell.

Sweet Threads is an online destination for NEW + VINTAGE Children’s collection of clothing, shoes and accessories. Vintage pieces and brands are carefully hand picked and curated with the idea of offering the market with unique kids fashions we would want to wear ourselves yet still playful.

WHERE WE GET OUR VINTAGE – Our vintage is carefully selected and hand picked from our obsessive thrift trips, estate sale hunting, and yard sale treasures. We are in it for the hunt and we love that we can share our gems with you! Each piece is hand washed or dry cleaned as best we can. Vintage means PreLoved and will have normal wear and slight imperfections which is expected and to be enjoyed.

Why did you start Sweet Threads and what is the story behind it?

Sweet threads was created from the ideas of two friends. While one friend had the idea of children’s fashions, while the other had a love for vintage, collaborated their ideas and developed a Vintage Children’s Fashion business.  As soon as we found our niche, we were obsessed with the idea. We later brought in the “NEW” designer brands as this is a reflection of how we dress. We like to mix it up. I may wear a vintage skirt, but my t shirt is store bought. We couldn’t wait to share our vision to the world.

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How do you get past fears and self doubt to share your awesomeness with the world?

By just doing it. I think it’s fear of not achieving my dreams that drives me and I honestly don’t think I’ll ever completely got rid of all my fears, but I just knew if I wanted to get from point A to point B there was no other way of getting there but by just doing it. So I had took that risk and decided to not look back. Just keep going forward.

What inspires you be an entrepreneur?

I’ve always been a creative person and thought I was good at being a creative but at the same time I had a lot of self doubt or fear of rejection. It was until I introduced our idea to social media that I started to realize I had something special. The positive responses from others sparked something in me. Knowing that our ideas were being enjoyed by other people than myself made me proud. So proud,  I knew I had to share it and the only way to nurture this idea was to become an entrepreneur.

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Where do you sell your products both online and offline?

We sell our products online at http://www.shopsweetthreads.com and offline at our brick + mortar shop in Long Beach, CA.

How do you manage a brick and mortar store, online store, and an Etsy store?

By having a brick + mortar, it allows me to work on the online store, Etsy and Ebay when there is downtime. I am also always on my phone which isn’t necessarily a good thing, but that’s the way I am able to give great customer service by responding in a very quick manner.

The way I manage inventory at the moment is when I list NEW + VINTAGE products on our main website and any vintage items posted that week will also list on Etsy and Ebay. Anytime a product sells in any of these 4 places, I immediately remove it.

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How did you make the transition from part time to full time?

At the time we were working demanding full-time jobs. So we started off small by opening up an Etsy store in December 2011 selling only vintage children’s fashions. About half a year selling there, we decided to continue online to gain an online presence and decided to open up our own official website in April 2012 selling NEW and VINTAGE Children’s fashions.

This was all around the same time when mobile boutiques were gaining momentum and thought it was a great opportunity to have face-to-face interactions with our customers and sell on weekends. Bought a VW bus and pimped out the vehicle with uber cute graphics and colors to resemble an ice cream truck. Took baby steps and decided the Rose Bowl Flea Market in September 2012 would be the best place to debut our new ride and business. It so happened that on our very first flea market experience, we met the customer who we knew could help us. They always say it’s who you know to break into an industry. We met one of the top baby bloggers, Ashley Jenner from http://www.thestorkandthebeanstalk.com. As corny as it sounds, life works in funny ways and I do believe we were destined to meet her that very day.

She wrote about us and featured our vintage children’s fashions on her blog. She was a real supporter from the beginning by using her creative outlet to let others have the opportunity to learn about our business. We continued selling monthly at the flea markets for almost a year before we decided to open a brick + mortar. By this time, we had gained a following on social media and when we found the spot in March 2013 we are in now, we decided it was time. We were ready to leave our day jobs to pursue our dreams. We officially opened our doors in July 2013.

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What made you decide to create your own online store?

We were selling vintage children’s fashions on Etsy and felt it was too competitive. When we decided we wanted to sell NEW Designer brands we felt it was the perfect opportunity to not only open our own online store but to also start gaining an online presence.

Share your experience with using MadeFreshly.

I really enjoy using MadeFreshly as they make it easy to create your own website by choosing pre-designed templates but still having the option to make design changes.

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What is your favorite feature of your MadeFreshly store?

The SEO Keyword feature helps us be found within Google.

What has been your biggest success with Sweet Threads?

The biggest success to date is that we opened up a brick and mortar store in Long Beach, CA. Opening up a brick and mortar gave us an opportunity to meet our customers and interact with them to explore our customers needs.

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What has been the biggest hurdle when you created your business?

Obtaining a following and letting people know that we’re out there. We knew there was a following for vintage children’s clothes but we weren’t sure how find them.

How did you overcome it?

The power of social media. Our favorite social media tool we love to utilize is Instagram. Instagram has helped our business tremendously as it helped us find our customers and obtain a following and maintain communication with our customers from all over the world.

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What do you love most about working on your business?

Best part is being able to bring happiness to our customers when they come into our store or see something on social media that triggers a memory. It’s very nostalgic for them to be able to bring happy childhood memories which is priceless to us. What also makes us happy is that we become friends with some of our customers based on their experience.

What success tips can you give to someone wanting to start their own online store with MadeFreshly?

Patience. It takes time to build anything and it can’t be done overnight.  The main thing that helped us out was creating that following to let people know who we are and where we can be found. Your biggest free resource is social media which is something anyone can build as long as you put passion into it.

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As with any business, Sweet Threads has had it’s share of successes and challenges. Learning patience, capitalizing on resources available and using online and offline business solutions has helped Sweet Threads become the success story that it is today. Are you interested in launching your online store, just like Sweet Threads? Creating your business with MadeFreshly is easy. Start by downloading our planner and get selling in as easy as 1, 2, 3.

Editor’s note: Thank you MadeFreshly for this fab interview and thank you Sweet Threads for being a part of our Shop Local Directory! Remember, if you decide to upgrade from the Starter Free Plan be sure to use the discount code “handmadesuccess” to receive 25% of your first 3 months!!!

A New Year + A New Online Shop for You From MadeFreshly!

madefreshly1It’s a guest post! We’re very excited to announce this brand new partnership with ourselves, MadeFreshly, and Handmade Success. In an effort to help handmade sellers in creating their online store, this partnership aims to provide some of the most creative and unique artists and designers with an online framework and easy-to-use website to sell their products.

Here at MadeFreshly, we keep it easy, simple and straightforward. We want to help you promote and deliver your product in one unified online store that is able to managed on-the-go. By setting-up an online store for your business, you can not only display your products visually, you can also reach a brand new demographic and audience through digital sales and transactions. Our platform offers you the ability to brand a home for your products, be easy-to-reach and available to your customers and expand your database. How could you say “no”?

In comparison to many other online e-commerce platforms, MadeFreshly is designed to be easy to understand and set-up. It is made for the independent, small business seller – YOU. We take pride in creating a great platform and product for our customers.

Why I started MadeFreshly:

I needed to create an online store for my clothing business. I used open source software, then tried just about every hosted ecommerce software that was out there. Even with a technical background in web design, it was hard to set up and customize the online store to get exactly what I wanted – and a lot of the designs that were available were just not up to my standards. I ended up shutting down the clothing business, but I kept thinking about how frustrated I was when trying to create the online store. With this in mind, I set out to make someone simple, well designed and fun to use for just about anyone. My partner and I spent years understanding usability and software design and madefreshly is the product of our love and labor. Ecommerce can be very confusing, and overwhelming so we set out to fix this! Although all sorts of business sell with MadeFreshly, we found that the handmade community is one of the most supportive communities of entrepreneurs – and this is why I wanted to start this partnership with Handmade Success. It falls along our core love of helping the “small guy” do what they love. We want to help you.

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Are you ready to sign-up for your online store? Sign up at the MadeFreshly Registration page. Once you sign up you will have to confirm your email before logging into your account. You will start off with the forever free plan. The Starter Free plan is perfect for starting a small store and for you to get acquainted with the platform. Once you feel up to it, you can upgrade to a premium plan that jives with you. Premium Plans have advanced feature like SEO, extra themes, advanced customization and lots more. Go to the Pricing and Plans page to find the plan that is right for your store. Setting up and designing your online store takes 5 minutes – we promise. Check out this link here for all of the juicy details.

Have questions? We have answers. Get started with registering for an account with us and, if you have any questions along the way, please do leave a comment or check out our support center. We can’t wait to see you on MadeFreshly!

Editor’s Note: I am so excited about this partnership with Trin Salaloy  from MadeFreshly! Be sure to check out the amazing Online Store Planner above to get all set up with your new online store. You can even check off tasks and take notes right from your computer! You can check out some of the cool shops that have already signed up here: https://madefreshly.com/samples.

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If you decide to upgrade from the Starter Free Plan be sure to use the discount code “handmadesuccess” to receive 25% of your first 3 months!!!

You can share your questions in the comments or email Trin at trin@madefreshly.com or me at kerry@handmadesuccess.com. Stay tuned each week this month for more posts about creating an amazing new shop for your business!

 

Let’s Talk About Text: Fab Product Descriptions on Ezebee Marketplace

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ezebee.com is an international community and marketplace for small business owners and freelancers from around the world to offer their products or services, and use a variety of tools to help promote their brand! All products created are joined together on the ezebee Marketplace. The international marketplace on ezebee is a constantly growing collection of art, handmade items, and unique designs. Shoppers are able to search based on category, country, even language preference. The most common way to find things is to plug what you’re looking for into the search box. But how can you be sure someone will find you when searching for that perfect gift?

The key to being found on the ezebee Marketplace is KEY-words! On ezebee.com, you can add keywords to your product listings, use descriptive titles, and write two types of descriptions.  In this article, we’ll talk about how you can help people find your products while they search the ezebee Marketplace.

When making a product listing, think carefully about your text and don’t worry about being obvious. If you sell earrings and the photo obviously shows that they are earrings, don’t assume that it would be foolish or redundant to write what they are in the product title. Search engines cannot read photographs, they only read text! So, if you are selling a pillow, don’t be afraid to use pillow in the name, in tags, and in the description. If you do not write the word  in the listing at all, it will not appear when someone is searching for it.

When someone searches a word, the items that appear are the ones that use that word in the title.

If you are an artist and want to name your listings after the title of the piece, that’s ok. Just be sure to use your keyword tags wisely. This art piece titled “ITS FOR YOU” will show up in the search results for “PAINTING” even though the word does not appear in the title. Why, you ask? When you open the product details you can see a list of keywords the artist has used. The word painting was used as a keyword. You can use tags that you think people will search for to help your work be found. Don’t be afraid to name where the product is from, what colors are used, the materials, etc. These are all details that shoppers may want to know and be more inclined to purchase based on these facts.

Keywords can help you by adding searchable words to your listings without overwhelming shoppers like a long title.

When using keywords, think about what people are searching for. A good exercise to do is make practice searches to see what keywords you can use. If you sell chairs, ask yourself, what phrases or words would someone search when shopping for chairs? Search words that you would use and see what results show up. Include both general and specific tags.

When you edit a product listing, you can write your short and long descriptions. Then whatever other words apply to your product, use as keywords.

Descriptions are a very important part of listing products. There are two that you can fill out on when making a product, a short description and a long description. A short description should tell the shopper the most important info about what the product is. Think again about what a shopper will ask. Shoppers need to know the physical traits like size, material, and what it is (if the title is not clear).

In the longer description you can go into more detail about the making of the item and other details which are important for the buyer to know. Tell a story about the making of the product, or list the ways you can use it. Also include information about custom orders, multiple sizes and any other facts that may interest the shopper. Write a descriptive text, but keep in light! Your shopper doesn’t need to read a novel about your product to be convinced that it’s a good buy. So be personal, informative, and brief, leaving the shopper thinking about a pleasant shopping experience.

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Christina Muller – ezebee.com

Christina Muller is a busy bee! She manages social media and PR at ezebee HQ and writes for ezebeeMag. Want to write for ezebeeMag? Go to Guest Articles to find out more. link: http://magazine.ezebee.com/2013/09/guest-writers-wanted/

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