Believe it or not, Thanksgiving is less than two weeks away and we know you have enough on your plate as a handmade seller, even before the holiday madness starts. The little elves over at MadeFreshly want to make your holiday selling season jollier and smoother so they made this free, downloadable–even printable “Holiday Sales Guide”.
This holiday planning guide will leave you knowing how to:
- Create promotional material that converts
- Promote your sale across all platforms (before and during sale)
- Time your offers (with day-by-day example sale templates)
- Be customer service ready
This guide also includes:
- Holiday Planning Checklist for marketing strategy
- Promotional Content Calendar
Download your Free Holiday Planning Checklist and Promotional Content Calendar Now!
Let our tried and true tips make this holiday time less stressful and more organized…all you have to do is read and apply what you’ve learned. Afterward, you’ll even save yourself enough time to leave Santa and his reindeer some cookies and carrots…or crafts. Here are the key strategies laid out simply in MadeFreshly’s Mega-Ultimate Holiday Planning and Marketing Strategy Guide. The full article contains all of our useful advice but if you’re busy crafting and short on time, below is the condensed version of our sales guide. Read ahead to get ahead because your holiday selling season can’t afford to miss any tip here.
Before The Sale Be proactive, not reactive when it comes to preparing for the holiday sales season. Choose the deal you’re going to offer
- Define your profit margin
- Decide how much you can afford to discount
*Bonus tip: This is a great time to get rid of excess inventory! Marketing Channels to Promote Your Sale Your promotional material or creative has two main goals:
- Lay out all sales information clearly
- Create a sense of urgency and desire
Focus on your strengths and make sure your promotional material is consistent and creative.
Channels to promote your deals:
Homepages/landing banners: Include promotional material on your own website so customers know there is consistency between internal and external marketing.
Social media platforms: Promote on any and all social media sites to get the most eyes possible checkin’ out your one-of-a-kind deals.
Send out an email newsletter: Copyblogger lays out 37 tips for writing emails that actually get opened and read. Check out MailChimp too and have your newsletter emails automatically distributed.
Promotional blog posts: Spark customers’ interests with a blog post showing the usefulness of your products and then mention you’re having an awesome sale coming up. Remember, customers want to know your product can solve a problem and make their life easier!
How to Create the Right Copy and Images for Your Promotion
When writing your copy:
- Include a discount code
- Be clear and specific
- Create a sense of urgency
- Include a link with a Call-to-Action
Here’s a great example of a promotional image with copy included: Make sure: -The image is clear and eye-catching -You include text, but not too much -Has a Call-to-Action: “Shop Now” -The image is the right size for each platform Here’s a cheat sheet for social media image sizes: Part of the excitement of Black Friday and Cyber Monday shopping is because of the limited time deals. Make sure you stress that element of “limited time” in your creative.
If your deal is for a limited time, shoppers won’t want to miss so make sure you stress the urgency of buying NOW.
“Black Friday Sale!”
75% OFF FROM 10:00AM – 12:00PM
65% OFF FROM 12:00PM – 3:00PM
50% OFF FROM 3:00PM – 10:00PM
The Most Important Part of Your Promotional Creative That You Probably Don’t Know About
If you don’t get anything else out of this section, make sure you remember to carry your creative consistently throughout the entire promotional process.
How’s that for alliteration? Consistently Carry Creative
Customers go through a 5-step process when deciding to take the final purchase plunge. Your consistent copy needs to meet them at every step and encourage them they are making the right choice. How to Time Your Holiday Deals-From Beginning to End
Not sure what deals to give on which days, or how to market them to get the most out of your sales? Not to worry, here are example sale templates you can use to guide your sales. Remember, your deals could be slightly different depending on your profit margin!
Black Friday/Cyber Monday Sale Right upfront, your best holiday deals should be especially focused on Black Friday and Cyber Monday because that’s when you’re going to generate the most money. But whatever you do, don’t offer the same deal every day…you want to lead customers with a sense of…wait for it…URGENCY!
Marketing: Again, urgency with your ads and deals are key. “60% OFF or BUY 1 GET 1 FREE” are always great to use.
Your second best deals, after Cyber Monday, should be marketed today so make ‘em worth the virtual trip to your store!
Marketing: You know what I’m going to say…urgency. Let your customers know today’s deal won’t be as good as tomorrow’s so they need take advantage of today.
“25% OFF” is a solid deal…it’s less off than Black Friday but more discounted than Sunday. Sunday
Marketing: Get your customers excited for Cyber Monday with some well-thought out promotional creative. No one likes a tease…but a little something to look forward to never hurt!
FREE SHIPPING ALL DAY goes a long way. Cyber Monday
Marketing: Today is the day to finally let it all go. Let loose and offer your best deal of the season. Be clear and direct…you want customers to understand exactly what and how great your deal is.
“70% OFF TODAY ONLY” is an example. Tuesday
Marketing: Include one last deal that rounds up all of the customers who weren’t able to catch your Friday through Monday deals–20% OFF gives them a chance to still save but not get the same bargain as the weekend shoppers. Christmas Sale
A FREE SHIPPING deal is perfect for your ecommerce shoppers who missed the Black Friday/Cyber Monday craze.
- Decide your cut-off date on offering free shipping so your customers can receive their gifts in time for Christmas.
New Year’s Sale
People celebrate the new year like it’s a holiday, so why not ring ‘em in with a deal? 10%-20% OFF should be enough to get them to your store. Be Ready For Questions
People always have questions so be ready to happily answer. That little extra customer service turns first time customers, into loyal, repeat ones! Common questions:
- How long will my product take to ship?
- Will it ship internationally?
- What’s your return policy?
Get Planning Now for a Stress-Free Holiday Season!
I know after reading these tips you’re eager to know more…and there is more! Download our Promotional Content Calendar here that will help you lay out your marketing plan for November and December. All you have to do is cut and paste your copy and images. Start planning now and you’ll be totally prepared for the holiday craziness that is about to ensue! Get even more detailed marketing strategy in the full article here: The Mega-Ultimate Holiday Planning and Marketing Strategy Guide (With Snowflakes On Top).
This is a guest post from Rachel at MadeFreshly: Rachel is the resident Content Fairy at MadeFreshly, the ecommerce platform that makes your passion pay off. Click here to get her actionable tips and inspiration for entrepreneurs every week!