Do you blog for your business? Do you find it exciting or daunting? Or both? I fall into the both category. Many of our posts here on Handmade Success are written by guest contributors; so when it is my turn to write a post I often get nervous about whether or not it is going to be received as well as our guest posts. Here are a couple of things that have helped me write posts that create a connection:
1. Share what you love:
Any time I find an e-course or links I love that I want to share I always pause and wonder if anyone else wants to hear about it. I push aside any doubt (difficult but rewarding!). Then I write what I love about it and why I wanted to share it. Every time I get a warm and enthusiastic response. People love discovering new ideas, items and classes so share away! This can even include your own work. Be proud!
2. Be vulnerable:
This one can be challenging but can ultimately help you make strong connections. In the past year, I have lost my husband’s grandmother, moved across country and started my boys in 3 new schools. Every time I shared on the blog how I was struggling with time, energy or emotions it was received with a tremendous amount of love and support. I also discovered that many of you were going through similar experiences. It made me feel less alone and more connected. Don’t worry about looking perfect. More people will relate to the real you.
3. Share what works for you:
Last year I shared my new approach of reaching my goals on the blog and that post got some of most comments ever. I also learned more about my readers’ approaches to goal setting from the comments which in turn helped me. People love learning about something that you have tried and found to make your life easier or better. This could be a technique related to your craft, this could be a way to simplify shipping or something not specifically related to your business but that benefits your life in general. We want to know about it!
Start with a piece of paper to jot down ideas or start bookmarking or pinning things you want to share. Soon enough you will be overflowing with ideas. After that, just be yourself. The right people will connect with you and you will then be able to grow more than your business, you will also grow your group of friends and supporters!
Today’s post is part of the series called Branding, Blogging & Social Media for the Handmade Business. For this week, fellow creatives will be sharing information for handmade businesses to succeed. You can follow along and get more details on the blog series here. Participating bloggers include: Best2KeepitSimple, StudioMME, Handmade Success & again Best2KeepitSimple.