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Spark and Inspire Giveaway!

I heard about the new book, Spark and Inspire, by Robin Norgren through a giveaway on Where The Spirited Women Gather and thought it was so perfect for you! I shared the giveaway on social media with the hopes of one of you winning the book. After the giveaway ended, Robin got in touch with me asking if I would be interested in doing a giveaway of the book here and I answered with an astounding yes! Here is a little information that will give you an idea of why I thought you might like it:

Within these pages you will find the voices of over 40 creative entrepreneurs who run their businesses both online and in brick and mortar stores, who run workshops and sell in shows, who have a range of experiences and have been in business from 1 year to more than 25 years and who offer you no nonsense information on their processes and how they have been able to keep moving in tough economic times and how they have found a way to let good ideas go when the money was not in line with the dream. We are talking on a range of topics from collaborations to big leaps that did (and did not) come together as planned. We are talking about how to get at the soul of your business and how to stay excited about the work you offer the world.

If this sounds like a book you might be interested in then go to the website to learn more! You can also learn more about Robin on Facebook and Twitter.

To enter to win a digital copy of this book please list one question you would ask a mentor about his or her experiences in the comments below.

The giveaway will end Thursday, November 15th at 6pm PST.  The winner will be announced on the blog Friday, November 16th.

Editor’s note: Thanks so much for sharing a copy, Robin!!!

The Best Way to Make Your Shop Totally Irresistible (plus a giveaway!)

A couple of months ago, the husband and I ventured out on our first date night in over a year.

We have two small children, and escaping the revolving door of potty training, clean-ups on aisle everywhere, and refereeing who hit who first is few and far between.

I researched several dining sites for an urban, cool, yet romantic spot for me and the husband to gorge our faces on good food and good (adult) conversation. After about an hour, I had a top three list of restaurants with great ratings, serving American/European cuisine, awesome locations, and the grown- and- casually sexy vibe I was going for.

(Yes, a ‘casually sexy vibe’ is totally a real thing.)

I had before me three restaurants that sold virtually the same product and service, had a site with beautifully styled photos of entrees and appetizers, and a bouquet of testimonials to back their awesomeness. So how did I choose?

I went with the restaurant that gave me the ‘this is so me’ factor.

The ‘this is so me’ factor is exactly what it sounds like. You stumble into a store or group, or onto a website, blog, or online shop. You start to browse, take in what they have to offer and what they have to say, when you realize (all wide-eyed and giddy) that this is so me! and you pretty much can’t get enough of.

Great web copy gives your right people their ‘this is so me!’ moment. It flirts with your senses, your wants, and what matters to you most, drawing you in to the point that

You wouldn’t think to buy a handbag, necklace, or home décor from anywhere else.
It differentiates you from every other person selling virtually your exact same product or service.

Here’s how you can start creating a ‘this is so me’ factor for your right people:

1. Know who you are and what you stand for—what’s your message? Your why? The reason you started and believe wholeheartedly in what you’re doing

2. Know who you’re selling to—the fancy phrase is ‘target market.’ Understanding your market and what makes them tick helps you create that moment for them

3. Create an experience—using your product, tell your customers a story that they can relate to (e.g. how an accessory can make you feel when getting dolled up for your mate on a hot date night)

As a free gift to everyone, check out the worksheet 6 ways to rock your creative business’ website for more ways to make your people feel at home in your shop.

And for 2 lucky winners, my book Read All Over: the Creative Girl’s Guide to Writing for her Business Website will show you the intricacies of writing (and reading) online, help you get clear on who you are, who you’re talking to, and the best way to communicate with them.

To enter, leave a comment telling us about what you struggle with most writing for your online shop or website. The giveaway will end Thursday, August 16th at 6pm PST.  Winners will be chosen randomly and announced on the blog Friday, August 17th.

Thanks so much for this awesome gift, Tiffany!!!

 

Tiffany Clarke Harrison — Blah Cubed

Tiffany Clarke Harrison is a copywriter for women entrepreneurs creating businesses and lives they adore through their talents. Her goal? To help you gain a better quality of life and business by making you sound even more amazing online than you already are. You can find Tiffany at blahcubed.org, @blah_cubed on Twitter, or on Facebook.

 

♥ ♥ ♥ ♥ ♥

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The Complete Etsy Kit, 4th Edition is Live!

Hooray, it’s here!

I have loved every single day of interacting with the talented and creative makers that have purchased The Etsy Kit over the years.  Your feedback and enthusiasm has kept me going, and every time I feel that I can add more to the book I put out another version.  3 years after I wrote the first chapter, we are on the 4th Edition!

As I have mentioned, if you have already purchased the book and want your updated copy, please send me a convo from the shop that you purchased it from.  I’ll get the update out to you ASAP.

Again, thanks for 3 wonderful years of Handmade Success!

Sneak Peek

Hey everyone!  Jordan here.  Just popping in to let you know that I have been working away on the Fourth Edition of The Etsy Kit, and I am so excited about it!  There are lots of updates and additions that I hope will continue to help those of you who sell on Etsy.

As always, if you have purchased the kit in the past, you have access to the updated copy.  Stay tuned for the launch of the new edition and instructions on how to get your updated copy next week.

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