The idea of customer appreciation is nothing new, but the more I learn about it and apply it, the more I’m amazed at the influence it has on a handmade business (or any business, for that matter!). And my most favorite part of customer appreciation: everyone wins! When we make our customers feel valued and appreciated our businesses grow and our customers enjoy a positive shopping experience and walk away happy. I love win-win situations! Want to hear how your business (and your customers) can benefit from a simple thank you?
Customer appreciation builds relationships.
The success of a business relies on having customers so building a relationship with them deserves a top spot on your priority list. By letting your customers know that they mean everything to the well-being of your business, you’re building trust and a relationship that is often hard to get any other way.
A hand-signed thank you note makes your packaging memorable.
I’m all about that open-the-box moment your customers experience when your handmade treasure finally arrives, and I’m telling you nothing adds a personal touch more than a thank you card signed by you. Thank you cards are also a perfect way to ensure your name and website are included in your package. I find I’m more likely to hold onto a handwritten note than a standard business card; the same is probably true of your customers.
Appreciating your customers increases repeat business and referrals.
Customers who feel valued and appreciated often become your biggest fans. Yay for fans!!! These wonderful, loyal people are not only interested in following you and participating in your community, they’re quick to spread the word about you and your products. And fans will most certainly go directly back to you for your product, rather than searching for the cheapest, easiest place to get it.
Customer appreciation builds and strengthens a business.
A business full of happy, loyal customers is a thriving one. Even during the rough times, those solid relationships you’ve built with your customers will ensure that your business continues to grow and succeed. Treat your fans like the incredible asset they are, and they’ll stand by you through it all. Keep in mind that to build true, genuine relationships customer appreciation needs to be a part of you and your business – not just something you do to increase sales.
Lastly, and most important of all, your customers deserve it!
Regardless of how or why you tell your customers thank you, the important thing is that you do! I could go on and on about why customer appreciation is critical to a business (it’s one of my passions, what can I say?!) but the bottom line is: success of our shops would never come without our amazing customers. They adore our products and support our passions, and if you ask me, I’d say that deserves a big thank you!
Sincerely from my shop to yours,
P.S. I’d love to hear your customer appreciation success stories – from a business or customer standpoint. And by sharing your story, you’ll be entered into my giveaway for your very own customized thank you card printable and 100 printed cards. Talk to you soon!
Anne is giving away a customized thank you card printable and 100 printed cards!
The giveaway will end Sunday, October 27th at 6:00pm PST. The winner will be chosen using a random number generator and announced on this post on Monday, October 28th.
Head on over to Totally Design and take a look around. Then come back here and leave a comment letting us know which design is your favorite and your customer appreciation success stories – from a business or customer standpoint.
* The winner of the giveaway is Val Bobias!!! I will get in touch shortly with the details, Val! Thank you to all who entered. Be on the look out for an email from me sharing a exclusive deal for you from Totally Design!
Hi, I’m Anne! I’m a wife and mom with an obsession with modern design, a passion for customer appreciation, and an inherited love for beautiful packaging. I spend my days playing cars, going on walks and helping my fellow business owners create lasting impressions and genuine relationships with their customers. Life is good!
Follow Anne on Pinterest and Twitter!