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copywriting

The Reason You Simply Must Proofread Your Handmade Product Listings

Vintage Eraser Tops from The Newton Label Want to know how to make your handmade product listings more attractive, persuasive, and easy-to-understand? Brush up on your proofreading skills. Before you head for the hills screaming, “Oh no! Not a grammar lesson!” – hear me out. You already know that a fabulous product description is crucial […] Read more…

How to Sell on Etsy

It’s Lisa here, and you know me as a monthly contributor for Handmade Success. What you might not know is that I’m also owner of the Energy Shop on Etsy: a spirited little spot where I sell gemstone jewelry and Feng Shui supplies. In that, I turned $100 worth of supplies into thousands of sales and […] Read more…

Invocations and Instructions to Buyers: How to Write A Product Description That Sells

Last month I talked about how to develop your storytelling skills (because everyone has a story worth telling), and this month I’m going to teach you how to apply them to your product descriptions. japanese paper-wrapped pencils – vintage wallpaper from maoiliosa Product descriptions are generally less intimidating because you’re telling the story of whatever you’re […] Read more…