When starting a business, no matter how large or small it is, it often starts with a detailed business plan. That business plan outlines your short-term goals, long-term goals and the overall growth of the business. It is plan to gauge the success of your business. A business plan is then followed by a series of goals, whether it is monthly, quarterly or yearly, a series of checkpoints that are often financially driven.
Meeting or surpassing those financial checkpoints can create a major boost, both personally and professionally. But what happens when you don’t meet those goals, does that mean your business is not a success? And because it is your own business that you are creating literally from the ground up, that you are not a success either?
Arianna Huffington, founder of The Huffington Post, created the Third Metric to complement the traditional metrics of success, power and money. It is a concept that she outlines in detail in her book, Thrive. The Third Metric defines success by a life filled with well-being, wisdom and wonder. I discovered the Third Metric earlier this month, as I was outlining my own goals, both business and personal, as part of the beginning of a new year as well as reflecting on the previous year. Much of my time is spent on how I can grow my jewelry business, when will the next collection launch, what store will I open next, etc. All of these activities feed into measuring the first two areas of success, power and money, but I failed to evaluate the Third Metric.
With the launch of my own business, many areas of my life have blossomed more than I ever expected. Crusoe Jewelry is created often in collaboration with my boyfriend, who has a strong design background. Also, my studio shares space with his wood-working shop. Working together in a creative capacity has created a new level in our relationship. The flexible schedule has allowed for me to deepen my yoga practice, taking as many as three classes a week. I control my time, so sometimes I work all weekend so I can spend the next weekend with my friends or family. I have explored new activities, including joining a book club that led me to exploring The Third Metric, as well as new friends and lots of laughs. Using The Third Metric, I am successful beyond my wildest dreams. It is a measuring system that I implore all to use to re-evaluate their own success.
Maya Ahluwalia is the designer behind Crusoe Jewelry, a fashion jewelry line inspired by nautical motifs, but interpreted into stylish designs. Crusoe Jewelry is created for the fashion-forward consumer with an appreciation for quality with an artisanal approach. Each design is hand-crafted in her Brooklyn-based studio.
In addition to creating Crusoe Jewelry, Maya is a marketing consultant with expertise in jewelry, fashion and luxury. Clients include Michael Aram Jewelry, Shawn Ames Fine Jewelry, Wells House Bed & Breakfast, and the LOU Lookbook