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the time is now!

Believe it or not right now, during these last lazy days of summer, you should be thinking and planning your holiday marketing strategy. Over the coming days and weeks I will have lots of neat holiday marketing ideas for you, but for right now I want to talk about the one that needs the most […] Read more…

5 ways to market to your existing customer base

Often when we think about marketing, we think about finding new customers for our business. The truth is, it costs a lot more money to convert brand-new buyers than it does to market our products to our existing customers. The existing customer has already indicated that they are interested in our product, they know the […] Read more…

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handy tool

I just found a neat little tool online. With the Etsy Fee Calculator, you can plug in the profit you want to make after all Etsy/PayPal fees and helps you work backwards. Pretty neat! I don’t know about you, but these fees always end up sneaking up on me. Found via The Best Etsy Blogs, […] Read more…

link – promoting & selling fine art online

Design*Sponge does a great feature every Tuesday called “Biz Ladies” and if you don’t currently subscribe to these posts, I highly recommend them. Biz Ladies posts are geared towards running an independent creative business, featuring experts from all over the design world. The experts give advice on just about everything you can think of when […] Read more…

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Etsy co-op advertising

If you haven’t heard about Etsy co-op advertising, you may want to head over and check it out. It is an opportunity for Etsy sellers to advertise their shops in a national magazine at a discounted rate. Etsy even pays for half of the ad spot for you. Pretty cool, and if the magazine fits […] Read more…

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