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we have a winner!


Congratulations to Ariela who will win one of The Accounting Spot‘s fantastic accounting spreadsheets! Thanks again to Holly for a great giveaway!

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3 Ideas for Attention Grabbing Headlines


If you want to tweak your headlines a bit to see if you get more views, I have some examples of time-tested strategies for you to try. Each of these has been used in advertising for years.

1. A testimonial in your headline. This is a simple and effective way to create an emotional response to an item. “my favorite fall outfit”, “my child will play with this for hours”. This would work especially well if you had a model in the picture your item.

2. A “how-to” message is also a great way to get people to click on your item. Examples: “update your fall look with this one easy piece”, “get the baby gift that every mom wants”. These headlines solve a customer’s problem and speak directly to your target audience.

3. Ask a question to your audience. Examples: “are you looking for safe toys for your children?”, “are you tired of soap that dries out your skin?”. Again, you are addressing a customer’s problem and letting them know that the solution lies inside your product description.

Once you have implemented these strategies, don’t forget to carry the message throughout the rest of your description. If you decide to try this out, post a link in the comments section below so that we can all see!

{{Personalized Spoon Bracelet available at Ruby Vegas. Thanks Robbie!}}

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GIVEAWAY – AccountingSPOT Software!


I am very excited to announce my first product giveaway for you! Please see the details below. Thanks Holly!

GIVEAWAY SPONSOR:

This giveaway is sponsored by Holly of The Accounting SPOT. In her shop, Holly offers some great user-friendly tools for organizing your business accounting. I asked Holly to give me a little background about how and why she started her fantastic Etsy business. She writes:

I am Holly, wife, mother and owner of Accouting SPOT. After working in the corporate accounting world, I became a stay at home mom of a little boy (and soon a second little boy). I was an ansty SAHM, so decided to start my own business. My goal was to create a business that would allow me to express my business side, while remaining the main caretaker of my little guys. So that is what I do! 🙂

THIS GIVEAWAY IS FOR:
Your choice of any one (1) of her excel accounting spreadsheets (No. 80, 74, 73, 20)

HOW TO ENTER:
Visit The Accounting SPOT, and post the following in a comment to this post:

1) What is your favorite item from The Accounting SPOT store?

Please be sure to leave an email address (if not in your profile) so I can contact you if you are the winner.

EXTRA ENTRIES – For each of the following you will be given one extra entry in the contest:

*Blog about this giveaway and post a link in the comments of this post.
*Send out a Tweet about this giveaway and post a link in the comments of this post.
*Subscribe to the Handmade Success blog email or RSS feed. Leave a comment on this post indicating that you have done so.
*become a fan of my Facebook page (if you are already a fan, let me know) and leave a comment on this post indicating your Facebook user name.
*Subscribe to The Accounting SPOT’s blog email or RSS feed. (Hint, Holly has tons of great business tips for you on her blog!) Leave a comment on this post indicating that you have done so.

GIVEAWAY RULES:
END TIME – This giveaway ends on SUNDAY, SEPTEMBER 13, 2009, 9:00pm PST.
WHO CAN ENTER – Anyone with a valid email address (will be notified this way).
PICKING WINNER – Each entry will be assigned a number. After the contest is closed, a number will be randomly generated. The entry associated with that number will be the winner! If I do not hear back from the winner within 5 days of notification, a new winner will be drawn.
WINNER NOTIFICATION – The winner will be notified via email within 24 hours of contest end, as well as, a post here on the blog.

SO, Good luck!

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customer service

We should all know by now that superior customer service is a fantastic way to secure repeat and referral business. I have also explained that fostering repeat and referral business is much more cost-effective (and satisfying I may add) than recruiting brand-new customers.

With the holidays around the corner, it is time to start ramping up for gift giving. Could you afford to include free wrapping and gift note with every order? What a huge luxury for the customer! Offering this service lets them know that you go the extra mile, and makes their buying decision a bit less complicated. Since they are ordering the gift online, they can have it shipped directly to the recipient and they know it will look nice and pretty. If you feel that it would be too expensive, you could add it as an option for a very nominal fee.

One more way to reinforce the idea in your customers minds that they should come back and visit you more often.

{{gumball mahcine magnet by Christine of Lilly Bug Boutique}}}

a few announcements


I know that this is a very busy week for lots of us: school is starting, labor day weekend is upon us, etc. I have an exciting giveaway for my readers that I will be saving until after the holiday, so be sure to check back Tuesday for more details on that!

Also, as you can see many of my posts don’t have pictures and they feel a bit plain for my taste. I would absolutely love to include your product pictures peppered throughout to spruce things up! Of course, you and your shop will be credited. Send me an email to set it up.

Thanks and have a wonderful weekend,

Jordan

{{update: thanks, Kim of B.B. Bellezza for being the first to volunteer product photos! The Amore Mio necklace is available for sale in her Etsy shop.}}

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