Want to show prospective customers that your products are unique, high quality, and created by a real, live person? Wish you could show how much tender loving care goes into creating the items you sell?
The best way to accomplish this is to photograph the details that make your products great. The following 5 types of product photos can help convince customers to buy:
Customers who buy handmade products love the fact that the items were created by an artisan, not mass produced by a big-box retailer.
The following are some examples of detail photos that you could capture:
- If your items are hand-sewn, capture close-up photos of your stitching.
- If you sell handmade aprons, capture photos of the bows, the buttons, and the pockets.
- If you sell handmade jewelry, capture photos of the clasps, and feature the embellishments that make the jewelry pieces one-of-a-kind.
- If your products are created with wood, capture close-up photos of the wood grain and any joints where pieces of wood are fastened together.
Customers love to see the time and effort that you put into creating your items, and nothing shows that better than in-process photos.
What materials did you use to create the product? Needle and thread? Glue and paper? Paint and canvas? If your product requires a multi-step process, photograph a few of the steps (without divulging your exact process, of course).
Let customers take a look at your creative process, and that will strengthen their desire for a handmade product even more.
Custom Item Photos
Sew Happy Girls
Do you create custom products for customers? If so, show customers examples of previous custom orders so that they can see what customizations are possible. Customers love the ability to request an item created specifically for them. Showing photo examples of previous special orders lets your customers know that customized products are available for them too.
Artist Touch Photos
If you sign or initial the products that you create, photograph that personal touch as well! If you include a label on your products, photograph that! If you can’t attach a label to your product, photograph your product beside some of your shop branding (see the example from the LoveLeeSoaps Etsy shop in the photo above). Isn’t that a smart way to display the business branding?
Help customers imagine themselves using your product, and they’ll be more likely to buy. Photograph your product on a model. Stage it with a complementary product. Place it in its after-purchase “home” to show customers how the product can improve their life.
Do you capture all five of these types of product photos? While not all of these photo types would be appropriate to use in your product listing, they could be very appropriate on your business blog, your Facebook fan page, Instagram page or your Twitter page.
Ask yourself what sets your products apart from the run-of-the-mill products found in an average local retailer. Now show your prospective customers those unique selling points with your product photography.
What other types of product photos do you capture? What product photo techniques have you found to be successful?
Julie Corbett – On The Dot Creations
On the Dot Creations features handmade creations and shares biz tips with those who sell them. Check out Julie’s free video series, 3 Reasons Your Product Photography Might Be Turning Customers Away, or her brand new online workshop, DIY Product Photography.