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Let’s Talk About Text: Fab Product Descriptions on Ezebee Marketplace

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ezebee.com is an international community and marketplace for small business owners and freelancers from around the world to offer their products or services, and use a variety of tools to help promote their brand! All products created are joined together on the ezebee Marketplace. The international marketplace on ezebee is a constantly growing collection of art, handmade items, and unique designs. Shoppers are able to search based on category, country, even language preference. The most common way to find things is to plug what you’re looking for into the search box. But how can you be sure someone will find you when searching for that perfect gift?

The key to being found on the ezebee Marketplace is KEY-words! On ezebee.com, you can add keywords to your product listings, use descriptive titles, and write two types of descriptions.  In this article, we’ll talk about how you can help people find your products while they search the ezebee Marketplace.

When making a product listing, think carefully about your text and don’t worry about being obvious. If you sell earrings and the photo obviously shows that they are earrings, don’t assume that it would be foolish or redundant to write what they are in the product title. Search engines cannot read photographs, they only read text! So, if you are selling a pillow, don’t be afraid to use pillow in the name, in tags, and in the description. If you do not write the word  in the listing at all, it will not appear when someone is searching for it.

When someone searches a word, the items that appear are the ones that use that word in the title.

If you are an artist and want to name your listings after the title of the piece, that’s ok. Just be sure to use your keyword tags wisely. This art piece titled “ITS FOR YOU” will show up in the search results for “PAINTING” even though the word does not appear in the title. Why, you ask? When you open the product details you can see a list of keywords the artist has used. The word painting was used as a keyword. You can use tags that you think people will search for to help your work be found. Don’t be afraid to name where the product is from, what colors are used, the materials, etc. These are all details that shoppers may want to know and be more inclined to purchase based on these facts.

Keywords can help you by adding searchable words to your listings without overwhelming shoppers like a long title.

When using keywords, think about what people are searching for. A good exercise to do is make practice searches to see what keywords you can use. If you sell chairs, ask yourself, what phrases or words would someone search when shopping for chairs? Search words that you would use and see what results show up. Include both general and specific tags.

When you edit a product listing, you can write your short and long descriptions. Then whatever other words apply to your product, use as keywords.

Descriptions are a very important part of listing products. There are two that you can fill out on when making a product, a short description and a long description. A short description should tell the shopper the most important info about what the product is. Think again about what a shopper will ask. Shoppers need to know the physical traits like size, material, and what it is (if the title is not clear).

In the longer description you can go into more detail about the making of the item and other details which are important for the buyer to know. Tell a story about the making of the product, or list the ways you can use it. Also include information about custom orders, multiple sizes and any other facts that may interest the shopper. Write a descriptive text, but keep in light! Your shopper doesn’t need to read a novel about your product to be convinced that it’s a good buy. So be personal, informative, and brief, leaving the shopper thinking about a pleasant shopping experience.

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Christina Muller – ezebee.com

Christina Muller is a busy bee! She manages social media and PR at ezebee HQ and writes for ezebeeMag. Want to write for ezebeeMag? Go to Guest Articles to find out more. link: http://magazine.ezebee.com/2013/09/guest-writers-wanted/

Your Best Year Is Here!

Screen Shot 2013-10-22 at 1.46.40 PMI’m so excited to be here today and share an excerpt from my brand new book, Your Best Year: 2014 Productivity Workbook and Creative Business Planner.

But before we dive into that, I am curious: Do you know yourself well enough to have a clear definition of what you want? It sounds like a strange question, but many people don’t (1.) know themselves well, or (2.) have a clear definition of what they want. And, it’s imperative we figure this out!

If you don’t know what your destination is, how do you know if the steps you’re taking are moving you in the right direction? And how in the world will you know when you’ve arrived?

The fact of the matter is, many of us are wandering in a zig-zag formation toward vague plans. And with just a few simple changes, we can channel our efforts into more productive results. Know why? Because …

Clear Priorities + Focus = Dreams Come True

Your Best Year is organized with that formula in mind. It will help you clearly name your priorities, improve your focus, and get the results you want – making your business dreams come true.

Please enjoy this excerpt exercise from Your Best Year: 2014 Productivity Workbook and Creative Business Planner to help you create a blueprint for your dream business:

When you become very successful …

  • What good things do you have a whole lot more of in your life?
  • How much money have you earned?
  • How prosperous do you feel?
  • How healthy are you?
  • What do you look like?
  • What (or whom) do you release that’s no longer working in your life?
  • What had you been holding onto that was holding you back?

Here’s wishing you much success and all the best~

*Editor’s note: Lisa is a regular contributor to this blog and we are an affiliate of her new planner!

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Lisa Jacobs — Marketing Creativity

Lisa Jacobs writes Marketing Creativity for fellow creative spirits who aim to build a career with their own two hands. She leads group webinar programs and offers one-on-one coaching designed to help you get paid to be … you.

 

TFI Monday! A new kind of business support

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“Get some support for your business and help get our social enterprise off the ground!” These our the words of our contributor, Claire Hughes. She has a new project that I want to help get up and going. The best part is that you and I can benefit SO much by helping her. First off, let me share the mission of this new business, TFI Monday!:

  • Create a business that has a lasting, positive and transformative impact on everyone it comes into contact with: employees, clients, suppliers, our local community and wider community online
  • Empower small business owners to help themselves, their families and their communities by providing technical and marketing training and support services that help them to prosper and grow
  • Contribute to ending poverty in our local community by providing meaningful and fulfilling training and employment to young people who are either unemployed, or at risk of becoming unemployed because of a lack of work experience or formal qualifications

In order to bring this mission to life, Claire has started a crowd funding page on Sponsume. Just wait until you see the rewards! They start with hugs and then move up to an ebook, a one-on-one marketing session, an action plan for your business, product launch support, copywriting help, website support and WordPress training.

Go HERE to get all of the amazing details!

You can learn more about Clairie and TFI Monday! here.

Discover if TFI Monday! is for you here.

Join in a free webinar “How to Work from Home Without Going Broke, Getting Divorced, or Otherwise Losing Your Mind” this Thursday with Claire here.

I hope you are as excited about learning about this new project as I am! I am looking forward to supporting such an awesome cause and also getting the chance to work with Claire.

Please share this to help get others awesome business advice and also supporting a new social enterprise! Let me or Claire know if you have any questions!

Just Add Watercolor Online Class with Nina Christensen

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Nina Christensen of Stromsvigt and I recently became acquainted on Twitter and were quick friends due to our love of paper! We started following each other on Instagram and that is how I discovered her latest project that I want to share with you! Here is a snippet from her Etsy shop:

Just Add Watercolor is your fun and fast guide to adding beautiful watercolor to your papercrafting projects. 

This e-book is designed as a self-paced online class. It features the works of Scandinavian scrapbookers Nina Christensen, Margrethe Johnsen and Magdalena Hanell.

Here’s what you get:

• a 36 page e-book packed with projects, tips and pretty pictures

• five assignments for you to complete

• access to the Just Add Watercolor Classroom on Facebook

• two exclusive cut designs for Silhouette Studio (zipped .studio files)

Sounds great doesn’t it! This is actually something I tried on my own recently without much success so I am looking forward to checking out this class! If you have any questions feel free to ask them through the listing in her shop, Stomsvigt!

She has all sorts of papercrafting supplies in her shop and her blog is filled with inspiration and projects too. Hopefully you find something you like or that inspires you! I really enjoying sharing neat finds with you and this time it all started with these awesome paper glasses she wore on her website!

Facebook Marketing for Etsy Sellers Infographic

Claudio and Nicoletta are the awesome duo behind Fanchimp. They wrote a guest post for us a little while back about getting traffic from your Facebook page to your Etsy Shop. Now they have this amazing infographic meant for all of you and I just had to share!

Facebook Marketing Made EasyDon’t you just love the idea of your Etsy shop being the one at the top! Too cute! Thanks so much for creating and sharing this with us, Claudio and Nicoletta!!!