ezebee.com is an international community and marketplace for small business owners and freelancers from around the world to offer their products or services, and use a variety of tools to help promote their brand! All products created are joined together on the ezebee Marketplace. The international marketplace on ezebee is a constantly growing collection of art, handmade items, and unique designs. Shoppers are able to search based on category, country, even language preference. The most common way to find things is to plug what you’re looking for into the search box. But how can you be sure someone will find you when searching for that perfect gift?
The key to being found on the ezebee Marketplace is KEY-words! On ezebee.com, you can add keywords to your product listings, use descriptive titles, and write two types of descriptions. In this article, we’ll talk about how you can help people find your products while they search the ezebee Marketplace.
When making a product listing, think carefully about your text and don’t worry about being obvious. If you sell earrings and the photo obviously shows that they are earrings, don’t assume that it would be foolish or redundant to write what they are in the product title. Search engines cannot read photographs, they only read text! So, if you are selling a pillow, don’t be afraid to use pillow in the name, in tags, and in the description. If you do not write the word in the listing at all, it will not appear when someone is searching for it.
When someone searches a word, the items that appear are the ones that use that word in the title.
If you are an artist and want to name your listings after the title of the piece, that’s ok. Just be sure to use your keyword tags wisely. This art piece titled “ITS FOR YOU” will show up in the search results for “PAINTING” even though the word does not appear in the title. Why, you ask? When you open the product details you can see a list of keywords the artist has used. The word painting was used as a keyword. You can use tags that you think people will search for to help your work be found. Don’t be afraid to name where the product is from, what colors are used, the materials, etc. These are all details that shoppers may want to know and be more inclined to purchase based on these facts.
Keywords can help you by adding searchable words to your listings without overwhelming shoppers like a long title.
When using keywords, think about what people are searching for. A good exercise to do is make practice searches to see what keywords you can use. If you sell chairs, ask yourself, what phrases or words would someone search when shopping for chairs? Search words that you would use and see what results show up. Include both general and specific tags.
When you edit a product listing, you can write your short and long descriptions. Then whatever other words apply to your product, use as keywords.
Descriptions are a very important part of listing products. There are two that you can fill out on when making a product, a short description and a long description. A short description should tell the shopper the most important info about what the product is. Think again about what a shopper will ask. Shoppers need to know the physical traits like size, material, and what it is (if the title is not clear).
In the longer description you can go into more detail about the making of the item and other details which are important for the buyer to know. Tell a story about the making of the product, or list the ways you can use it. Also include information about custom orders, multiple sizes and any other facts that may interest the shopper. Write a descriptive text, but keep in light! Your shopper doesn’t need to read a novel about your product to be convinced that it’s a good buy. So be personal, informative, and brief, leaving the shopper thinking about a pleasant shopping experience.
Christina Muller – ezebee.com
Christina Muller is a busy bee! She manages social media and PR at ezebee HQ and writes for ezebeeMag. Want to write for ezebeeMag? Go to Guest Articles to find out more. link: http://magazine.ezebee.com/2013/09/guest-writers-wanted/