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HANDMADE + CREATIVE BUSINESS

Movers & Makers Summit: Detailed Itinerary!

large-circle1I know some of you are still considering coming to the Movers & Makers Summit in Charleston, SC at the end of this month and I am happy to share with you the detailed itinerary for the weekend! There are only a few spots left and I hope you will join us!

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The Movers & Makers Summit is an east coast intensive for a small, intimate group of twenty women and it takes place in a luxurious and comfortable oceanfront home. You’re invited to come away with us to escape the hustle, reset your focus and breathe new life into your career plans.

Here’s a deeper glance at the presentations for the weekend:

Lisa JacobsShattering the Glass Ceiling. What would you do this year if you knew you could not fail? Forget the ever-elusive “big break,” and learn how to create your own career breakthroughs.

Bonnie ChristinePursuing your Creative Dream: Living your creative dream is fulfilling, exciting and POSSIBLE. Learn how to stay focused on your dream, expand your audience and increase your profits!

The Ins and Outs of Surface Pattern Design: The world of surface pattern design is filled with wonder and excitement. Join me as we discuss how to get started, get noticed and begin your career as a surface pattern designer!

Kerry BurkiSlowing Down To Move Forward: Is your mind is filled with ideas and you don’t know where to start? Do you feel like you are hurtling yourself forward with no real direction? Let’s take some time to slow down, figure out what doesn’t work, what you enjoy and profit from and make a plan for the future. 

April BowlesCreating Your Own Success: I’m sharing the five biggest lessons I’ve learned while building my business, giving tips and advice along the way. I’m pulling back the curtains to reveal what it really takes to build a successful, creative business on your own terms including marketing so that it feels good and not scammy, building habits that make things easier and going pro once and for all.

Paige French iPhone Photography + providing professional headshots for everyone who attends to take home with them and use in their business.

Plus, yoga on the beach!

I am just so excited about this retreat! I know that everyone involved is going to leave feeling refreshed, confident, focused, connected and ready to make a positive change in their business and in the world!

Click here to purchase your ticket and to learn more about the event. Please get in touch with me if you have any questions! XO!

 

Re-Defining Success Using the Third Metric

 

crusoeWhen starting a business, no matter how large or small it is, it often starts with a detailed business plan. That business plan outlines your short-term goals, long-term goals and the overall growth of the business. It is plan to gauge the success of your business. A business plan is then followed by a series of goals, whether it is monthly, quarterly or yearly, a series of checkpoints that are often financially driven.

Meeting or surpassing those financial checkpoints can create a major boost, both personally and professionally. But what happens when you don’t meet those goals, does that mean your business is not a success? And because it is your own business that you are creating literally from the ground up, that you are not a success either?

Arianna Huffington, founder of The Huffington Post, created the Third Metric to complement the traditional metrics of success, power and money. It is a concept that she outlines in detail in her book, Thrive. The Third Metric defines success by a life filled with well-being, wisdom and wonder. I discovered the Third Metric earlier this month, as I was outlining my own goals, both business and personal, as part of the beginning of a new year as well as reflecting on the previous year. Much of my time is spent on how I can grow my jewelry business, when will the next collection launch, what store will I open next, etc. All of these activities feed into measuring the first two areas of success, power and money, but I failed to evaluate the Third Metric.

With the launch of my own business, many areas of my life have blossomed more than I ever expected. Crusoe Jewelry is created often in collaboration with my boyfriend, who has a strong design background. Also, my studio shares space with his wood-working shop. Working together in a creative capacity has created a new level in our relationship. The flexible schedule has allowed for me to deepen my yoga practice, taking as many as three classes a week. I control my time, so sometimes I work all weekend so I can spend the next weekend with my friends or family. I have explored new activities, including joining a book club that led me to exploring The Third Metric, as well as new friends and lots of laughs. Using The Third Metric, I am successful beyond my wildest dreams. It is a measuring system that I implore all to use to re-evaluate their own success.

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Maya Ahluwalia – Crusoe Jewelry

Maya Ahluwalia is the designer behind Crusoe Jewelry, a fashion jewelry line inspired by nautical motifs, but interpreted into stylish designs. Crusoe Jewelry is created for the fashion-forward consumer with an appreciation for quality with an artisanal approach. Each design is hand-crafted in her Brooklyn-based studio.

In addition to creating Crusoe Jewelry, Maya is a marketing consultant with expertise in jewelry, fashion and luxury. Clients include Michael Aram Jewelry, Shawn Ames Fine Jewelry, Wells House Bed & Breakfast, and the LOU Lookbook

The Complete Etsy Kit 5th Edition is Live!

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Hooray!!! It’s here!!! I am so excited to introduce you to The Complete Etsy Kit 5th Edition! It has been almost 3 years since the last update so this is practically a whole new kit. It has a new look, new format, new links, new tips plus new printable worksheets (Social Media Checklist and Weekly To Do List) that coordinate with the kit! All of the kits that used to be separate are now available in one ebook. 78 pages to be exact! This newly updated kit has all of the kits shown in the photo below including 2 new sections: Etsy Extras and Resources!

 

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Want more sales and traffic to your Etsy shop? I tell you how! Wonder what top sellers are doing to get all of those buyers – day after day? It’s in the Kit! Worried about the new changes to Etsy? Don’t be! Don’t have a clue about SEO? Not a problem! Wish you could create a schedule for social media? I have worksheets for that! Want to create a press kit? I got you covered! Overwhelmed by all of the advice and opinions about marketing your craft business and looking for some concise advice? You are in the right place!

Selling your work somewhere other than Etsy and want to know if this kit will help you? It will! Do you have questions about The Etsy Kit? Email me and I will be happy to chat with you about your small business!

Over 4,000 thrilled customers have used this kit to find their own paths to Etsy success. Now you can benefit from my long hours of research and years of experience by putting it to work in your own shop!

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I have been a busy little bee taking into consideration all of the changes that have happened online and in the craft marketplace during recent years to make this new kit absolutely invaluable to you! I have also bundled this new kit with The Etsy Business Planner and Rejuvenate + Create: self care for creatives so you can save a bit of money buying them together. Coordinating To Do lists will be arriving in the shop next week!

A new thing I would like to do is get to know those of you that use these kits and share your story on the blog! I will be launching Handmade Success Stories this year for all of those interested in sharing how these kits have helped their businesses grow. So be sure to keep in touch with me and remember that I am more than happy to answer any questions. Thank you all for your continued support and know that I think you are the best!

Click Here To Get Yours Now!

How Do You Find More Time In Your Day?

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I planned on writing about this last week but got sick instead. Getting sick and not finding the time to write this post made me realize just how important it is to find more time in each day. Until last week, I had been getting up around 5:15am to read this book and do my daily yoga practice. Last year, I had started staying up later to work which would make me sleep later and then I would struggle all day to find time to practice and to quietly read a daily passage.

Once I started this routine, my whole day was so much more amazing and productive! I realized that so much of my day was spent worrying about when I would exercise or beating myself up for not getting it done. Getting up one hour earlier made me feel like I added a couple of hours to my day. Being able to check two things off my daily to do list before my boys get up really puts a positive spin on my day. Especially since those two things both make me feel really good on many levels.

Making one change allowed me to:

– take better care of myself

– free up time and mental space to work on my business

– have a greater sense of accomplishment each day

Now, I want to know how you find more time in your day? (I know the answer isn’t putting 4 clocks over your bed but this photo I took at Schoolhouse Electric was perfect for this post!) I am hoping your ideas can help me and all of the other creatives that read this blog find more time on our days! Let’s share!

Giveaway: Sewing To Sell: The Beginner’s Guide to Starting a Craft Business

FrontCover_FullSize-480x600I have something fantastic to share with you today! Virginia Lindsay of Gingercake Patterns & Designs has released a unique new book that might be the answer to your creative sewing dreams! Usually when a new sewing book comes on the market you get all excited for the new patterns and fabrics used in the book but you can only make them for fun. That is fine and dandy for people who enjoy creating and sewing on the side but what about those people who love to sew, enjoy coordinating fabrics AND want to make money doing it? Sewing To Sell: The Beginner’s Guide to Starting a Craft Business is here to save the day! The best part? The first half of the book plus the tips included throughout the book apply to anyone with a craft business or looking to start one!

I have known Virginia for a few years now and am so thrilled to see her share her expertise, her beautiful designs and her passion in this book. Most of you come to this blog for inspiration and tips regarding running your small business so I believe you will truly value the information shared in this book.

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The first part discusses:

– finding your style

– discovering your audience

– sewing tips

– selling strategies

– interviews with successful creatives

The second part includes:

– 16 sewing projects

– complete patterns and tutorials

– categories such as “best sellers” and “best use of materials”

– suggested pricing for each project

– “made to sell” tips

The whole books shares:

– bright, colorful, beautiful photos

– tips for success

– encouraging words

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C&T Publishing and Virginia Lindsay are giving away one copy of this book! Hooray! Check out more of the book here then just fill out the info and leave a comment about this book below to be entered. A winner will be chosen at random next Monday. The giveaway ends Sunday, January 18th at mindnight Mountain Time.

Also, I encourage you to check out the blog tour Virginia has created for this book because you will see many of the designs from the book re-created by talented designers and bloggers. Check out her Facebook page to follow along! She also sells patterns and shares tutorials on her website, Gingercake Patterns & Design.

 

a Rafflecopter giveaway

 *** The winner is Anita Johnson!!! Congratulations! I will be in touch with the details. I hope everyone else gets a chance to check out this amazing book! Thanks so much for entering! ***

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I think the first thing I want to make is the organizer shown above! My mind is already planning the fabric combinations. I’ll share it here when it is finished! Good luck!