If you are business owner or even just a blog owner, you should perfectly know how vital a newsletter is in the marketing process of your activity. Not only it is vital, but if looked after with particular care it can bring great revenues and, most importantly, a one-to-one connection with your followers, leading them to trust both you and your activity more than ever. Making readers want to sign up to newsletter services is a big issue, as nowadays spamming is all over us and we only want to read interesting information that really appeals to us. And that’s the key, making your newsletter as readers would want it, with all the content that you think they’ll love and all the extras that they can gain by suscribing to your service.
Remember these 4 golden rules:
1. Always state the frequency of the newsletter, so that readers can make a conscious choice;
2. Explain why subscribing will give them extra stuff that just blog readers won’t have and state some examples of typical content they’ll read;
3. Use a simple and un-stressfull opt-in process, asking fundamental data only (probably e-mail and name): you don’t want people running away just because they’re obligated to give their phone number, it’d be unfair and counterproductive.
4. Use Call to Actions! We’ll never stop saying this. Use them everywhere, in the subscribing process, on your shop, in your emails, on your website, on blog posts, on social media.. wherever you can put them, it means you must. People are curious and love buttons!
Once all of this is set, the techy part of setting up the newsletter can be an itch of a problem, but with this step-by-step guide you’ll be able to set up your MailChimp Newsletter in a bit. What we’re going to make will look something like this. The whole process takes up to about 2h of work the first time, the process will then speed up to 1h if you get confident. Let’s dig in!
1. Subscribe to MailChimp and login. Your home screen might look different from ours if it’s the first time you use it. Don’t worry, search for “Campaigns” and hit “Create Campaign > Regular Ol’ Campaign”. (more…)
Hooray! After The Movers & Makers Summit was such a success last month I am so excited to announce that I am speaking at the Maker Mentors conference next month. It is so exciting because you can all come to this one since it is online! Maker Mentors is the first live online conference for creative business owners. They have brought together some of the smartest business experts & best creative business owners together to create a totally unique experience.
The conference is happening May 14th-May 16th. Everyone who signs up gets access to 20+ live sessions with creative business experts, an interactive forum and tons of resources to help you grow your business.
Don’t worry if you can’t make it live. All of the content is recorded so you can access it anytime.
Register now with the discount code “HANDMADESUCCESSVIP” and get $50 off of your conference fee. Woohoo! Be sure to check out the early bird pricing the goes until May 1st!
Want to know more? Dive into all the creative business goodness by clicking on the links below!
Got a few extra minutes of time to devote to your handmade biz? Spruce up your handmade product descriptions with these quick and simple tips!
Handmade sellers have many “plates” to spin: product design, copywriting, product photography, marketing, customer service, etc. You’re busy.
Extra pockets of un-scheduled time are few and far between, but when they do come along, I have an idea for you: use that time to make some improvements to your product descriptions.
The following tasks take just a few minutes of time but can have a lasting impact on your customers (and your bottom line).
Add Testimonials or Positive Feedback (10 minutes)
Handmade artisans who sell their products online already know the importance of social proof. A great way to include social proof in your online shop is to include testimonials or positive feedback in your product descriptions. If you sell similar items, gather testimonials or feedback you’ve received about those items, and include them in the product description. Customers love to read about others’ experiences with your products, and some won’t make a purchase if they can’t find any positive reviews.
If you sell on Etsy, you have access to your customer feedback in your account, but you’ll need some sort of system for tracking and/or gathering your product testimonials.
Testimonials often arrive in the form of:
Comments on your business Facebook page
Emails from customers
Convos from customers on Etsy
Create a document called “Customer Testimonials.” Copy and paste testimonial wording into the document (along with the name of the customer, if desired), and keep it handy for including in your product descriptions.
Answer some FAQs about the Product (10-15 minutes)
If you’ve ever received an email or an Etsy convo with a question about the product, consider including that question (and your answer) in the product description! If one person had a question, it’s likely that others will too!
Creating a section in the product description called “FAQs” draws the potential customer’s eye to that section. If the product details are buried deep within the description, the customer might skim right over them. Pull out the important details in an FAQ section.
Add Upselling Links (5-10 minutes)
I’ve talked about upselling here and here on my blog, but in case you’re unfamiliar with the term, upselling is linking customers to other products you sell that are similar or complementary to the product you are currently featuring.
There are two ways to include upselling in your product description:
Add links to coordinating items (think matching pieces).
If you sell necklaces, add links to matching bracelets and/or earrings.
If you sell pillow covers, add links to the pillow inserts that go inside the covers.
If you sell tablecloths, add links to the matching napkins.
Add links to items from the same category/section in your shop.
Use wording such as, “Click here to view the other ___ in my shop.”
Remember that on Etsy, links to other Etsy listings or shop sections become clickable, making it easy for customers to click over and view your additional products. Your goal should be to keep customers in your shop as long as possible.
Organize Your Product Description Layout (10-15 minutes)
Customers can easily become overwhelmed by a lengthy product description. In fact, if your description is long, they might just skim over it or not read it at all! Yikes!
Organize the description however you wish, but here are a few sections to include:
keyword-rich description of the product
product details (dimensions, materials, etc.)
your creative process (if desired)
your inspiration (if desired)
upselling (links to other products in your shop)
You could even use characters to separate the different sections of your product description. I like how this seller sets off certain parts of her product description with lines above and below the sections:
NOTE: Avoid using creative characters in the beginning of your product description. Remember that the Google snippet comes from the first several characters of your product description, and you don’t want to waste that SEO juice with nonsensical characters! Read more information about the Google snippet for your handmade product listings.
Proofread Your Product Description (10-15 minutes)
We talked about proofreading in this post, but just to re-cap, a product listing with errors could cause potential customers to doubt the quality of your product. Check your product listing for wording errors by using a free online editor such as PaperRater or Hemingway Editor.
I’d recommend that you schedule a regular check of your product listings. Create a monthly calendar and update one listing daily, weekly, bi-weekly, or monthly—whatever you have time for!
The next time you have an extra 10-15 minutes to devote to your handmade business, use this list of tasks to improve your product descriptions. You’ll be glad you did!
Good morning creatives! Notice anything different around here? The look of Handmade Success has changed for the first time in years and we couldn’t be more excited about it!
Here is a little update about what is happening:
– this site was long over due for a little refresh of the logo and I am so excited about this new look. You will see this carried over in social media as well.
New Instagram account
– our Instagram account had been part my life and part Handmade Success. I have decided to make it specifically geared towards creative entrepreneurs by making it a separate account. Come follow us here: https://instagram.com/handmadesuccess/
– I have decided to bring on some of the contributors here in a larger role so Handmade Success can become more of a collaborative site. I believe this will be a tremendous benefit to all of you. I can’t wait to see how this evolves!
I would love to know your thoughts and feel free to let us know in the comments what you would like to see happening here on the site and on social media!
Tucked into the corner of a former carriage house turned wood-shop at the edge of Williamsburg is my studio, where I create Crusoe Jewelry. When the creative spark to launch Crusoe Jewelry hit me, I turned to my boyfriend, a woodworker and furniture designer, for guidance on everything from design to production. Not only did I seek his advice, but I also suggested that a storage space in the corner of his wood shop could become the perfect jewelry studio. Always excited by a challenging project, he swiftly turned the storage space into the Crusoe Jewelry Studio.
After roughly sketching out the concept, most designs are created first by a hand-carved wax model. Using a variety of tools, everything from files to razor blades to sandpaper, the jewelry begins to take shape. Often the original design evolves into something different, almost as if the design is emerging directly from the wax. Because wax carving can be a more mobile operation, if it’s a nice day out, I will move out of my jewelry studio and park myself right in front of the open garage door to work on the waxes. (more…)