Hello! I am back after a wonderful break with my husband and two boys. In the past week, they have all gone back to school and work. It is now time for me to focus on and organize all of the creative ideas I have. I mentioned before the break that I designed some fabric that I plan on making into eye pillows and donating a portion of the profits to charity. Four styles of fabric arrived last week and it was so exciting to see them! Although I was thrilled, I have been working all summer on getting past fear and doubt to share my ideas with the world. Has this happened to you?
I have been amazed at how I can get caught up in how my website looks, designing labels, worrying about a logo, creating a perfect workspace and a gazillion other things (I haven’t even thought about my Etsy shop!). These things keep holding me back. I have come to the conclusion that if I want to get my project out into the world I just need to do it and be okay with everything not being perfect right away. Seriously, that perfection that I am seeking is never going to happen. I know that as a new business owner I will receive feedback, learn tons of lessons and evolve over time.
I have spent time emailing people and asking their opinions and waiting to hear back. I realized I was actually waiting for their approval. I knew I wouldn’t be able to dedicate a lot of time to this until my kids were back in school and my husband went back to work but I didn’t realize how many insecurities would pop up along the way.
So I am creating goals and deadlines (including signing up for a local handmade market in October!) this week plus sharing with you in an effort get myself on track and take my life in the direction that I want it to go.
So, all of you lovely business owners out there, how have you gotten past fear and doubt to share your ideas and gifts with the world? We all want to know! Please share in the comments.
KerryShare on Facebook
Hi all! I hope you are all enjoying your summer so far! I am popping in to announce a summer blog break here on Handmade Success. My boys are on summer vacation and my husband is taking a sabbatical from work so it only makes sense for me to take a break too. We have some trips planned (Door County, Legoland, Flagstaff), projects around the house to finish (reupholstery, hanging artwork, fireplace mantle) and whole lot of family time to spend together (swimming, playing, reading). I will also be taking this opportunity to start growing my business on www.kerryburki.com. I have been overflowing with ideas and have not had the time and energy to bring them into fruition so I am hoping to take this time to focus my efforts there.
I am working on finishing an ebook with Jena Coray and Bettie Newell that I think you will all love plus another ebook I have been writing on my own about bringing more of what you want into your life using yoga and printable worksheets. In addition, I have also designed some fabric that I am going to use to make eye pillows, pouches and pillows. You can see two of the designs below. So excited!
I plan on donating a portion of the sales of all of the above to charity. This is project close to my heart and I am looking forward to making it come true. Now that I have shared it with you I am considering all of you my accountability buddies
I have scheduled some Facebook posts over the next month that I think will interest you and help your business so be sure to check our page.
If you are starting anything new this summer please share below so we can follow along with you too!
p.s. If you miss the regular posts be sure to check out yesterday’s The Ultimate Guide (with tips & resources) to Boost Traffic and Get Customers from Made Freshly. It has tons of info and links to articles from Handmade Success and others to keep your business growing!
p.p.s. If you or anyone you know are in the L.A. area be sure to check out Create 2014! They are calling it the best craft and food fair ever. Best part? Tickets sales help benefit 3 different charities!
Sending you creative hugs and kisses,
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Having your own handmade business is hard work.
You’re busy creating your fabulous product or service.
You’re working tirelessly behind the scenes making sure everything runs smoothly so that you have a life beyond your business.
You’re being diligent about your social media/marketing and getting yourself out there.
You take care in presenting your fabulous product or service for those repeat sales.
You have a solid logo or colour scheme, but may not have the cash to get a professional to design your entire branding package.
Let’s be honest, you’ve spent a good chunk of change getting to this stage.
Here are 5 ways to keep your branding consistent without breaking the bank:
1) RUBBER STAMPS
A fairly easy way to keep your brand consistent is to invest in some custom rubber stamps of your logo and/or secondary marks in a few different sizes. Keep it simple with black ink or use similar colours in your brand palette. This way, you can create simple hang-tags, calling cards, Thank You notes and packaging items, while experimenting with different stocks or styles while maintaining the basics of your brand.
2) BUSINESS CARDS
You should always include a business card with any package you send to your customer/client and if you don’t have the cash to have one professionally designed, you should at least spend some time making one uniquely you. You can check out some great ideas over on my “Calling Cards”Pinterest Board,
3) THANK YOU CARDS
One of the easiest and impactful way to show your customer/client that you care and that they MATTER to you, is to send along a handwritten Thank You note/card.
Either purchase some lovely cards that echo your brand’s style and/or colour palette or look for ones like these to download and print yourself.
“TOP TIP: Use a thicker or specialty cardstock for that extra-oomph if you’re printing them yourself”
Upgrade the look with some simple white envelopes lined with coordinating scrapbook paper or again, some downloaded templates.
4) WRAPPING ESSENTIALS
In order to maintain that professionalism that you want your customers/clients to experience, it’s sometimes better to splash out on a few key branding items. A good, solid logo and colour palette FOR SURE. Often a professionally designed business card can really set the tone. Digital design for your main portal of reaching your customers/clients (whether it be an online shop such as Etsy or a Facebook Page or an actual website) is often best left to the professionals.
There are some great and inexpensive ways to accompany these big purchases, though, all the while maintaining consistency.
a) Use a rubber stamp or coordinating label to mark any generic boxes, envelopes or packaging material you may use.
b) Wrap each package in kraft or hand-stamped (see? those rubber stamps come in handy!) wrapping paper and tie with sumptuous ribbon, baker’s twine or linen thread to echo your brand’s aesthetic.
“TOP TIP: Instead of plain tape, use a coordinating or contrasting washi tape to secure the wrapping paper/package”
c) Print out some simple (or silver or gold) labels with your logo and stick them on some inexpensive coordinating coloured cardstock, punch a hole and thread it through the above tied ribbon/twine/thread.
d) Buy some inexpensive shred (from somewhere such as Staples or U-Line) to give that extra-special feel as well as protective padding.
5) MAKE IT YOU
Let your imagination shine through here and don’t simply copy something you’ve seen somewhere else; use those ideas that you like and build on them to make it wholly your own. After all, your brand is who you are… let that personality shine through!
Have a great weekend!
Geri Jewitt — The Languid Lion
Geri Jewitt is a graphic designer gone rogue from Corporate who now owns The Languid Lion, a design studio focused on branding for small businesses and helping them stand out from the madding crowd. Recently adding custom letterpress design + printing to the studio, she loves working on custom projects, such as wedding stationery or branding collateral! She is also the editor of The Lion’s Den, a blog where she writes about owning a small creative biz and offers tips, tutorials, templates and design inspiration.Share on Facebook
Are your marketing efforts just not attracting the right kinds of clients for your jewelry business? Do you worry that you’ll lose customers if you don’t market to everyone? There are so many frustrated designers out there struggling to gain the clientele they desire. The truth is, there is only one solution. You must market to not just right type of people, but a single client.
Now I don’t mean pick your favorite from clients’ past and only cater to that person. Instead, consider who is your DREAM client? Trying to appeal to everyone blurs your business vision, derails your direction, and your sales will suffer. Getting really specific on who your “people” are is the key to sustaining a stream of raving fans, referrals and repeat business.
Go through these steps to better your marketing focus, and begin to identify your DREAM client:
Marketing to a simple demographic (sex, age, income, etc.) is how far most businesses go, and its truly the easy way out. If you want to attract clients that will stay, you first must accept defining your DREAM client will take a little more investigation than just a few details. Yet, getting a clearer picture of your perfect client will take you above and beyond your competitors.
Think of clients who already wear your jewelry, and consider who you want to market to in the future. Do they live a fast-paced urban life, or do they live rurally and shop locally? What are their attitudes toward shopping and jewelry in general? What are their values? Do they value quality over quantity or more for less? Write down what attitudes your current clients hold, and see if you can get an idea of how your ideal, DREAM client thinks.
Once you have the basics down, now it’s time to buckle down into some deep thought. Your products and services should always solve a problem for your clients, but think of what their deepest desires are. Do they want to be perceived as a certain social class or status? Do they want to feel confident and beautiful in their everyday life? What are the life goals, biggest fears, and start to think about how your product could help feed into a deeper level of satisfaction.
Once you’ve gone above and beyond to truly consider these steps, it’s time to identify and define a single, specific, and detailed DREAM client profile. This is the time to get super specific, and essentially define a single person. This DREAM client profile will become the foundation for your brand and your marketing, and its truly worth defining in great detail.
What to do next? Use the information you’ve uncovered to figure out where these people are hanging out online. Identify the blogs they read, the stores they shop, etc. Use this to find more of them!
We’d love to hear from you! In the Comments below, tell us the following;
1. How clear are you on your DREAM client? Have your created a specific avatar before?
2. What action steps are you going to take to find more DREAM clients?
We’ve recently created a completely FREE training called How to Identify Your DREAM Client. In this 3 part video training series, we’ll teach you how to get SUPER specific with identifying your DREAM client, and we’ll change the entire goal of your marketing and branding strategies.
Tracy Matthew – Flourish and Thrive
Tracy Matthews is an eco-luxury jewelry designer specializing in bespoke engagement rings, wedding bands and heirloom redesign. She loves to connect on a personal level with her clients, making the process of design intuitive and fun! Her passion for making the business of jewelry fun, led her to found Flourish & Thrive Academy an online community of jewelry designers who are changing the face of the jewelry industry. Along with her partner, Robin Kramer, she is dedicated to helping jewelry designers get their work on more of their DREAM clients and raving fans.
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