A Creative Business Planning + Yoga Workshop


Imagine an archer placing their arrow in their bow then slowly drawing the arrow back. Focused on their target, the arrow is released forward towards the target. That arrow cannot fly forward without first slowing down and moving backwards. This workshop is going to enable you to slow down, focus and then aim for your dreams.

Slow down.  

In this afternoon event, Jena CorayBettie Newell and Kerry Burki will be giving you tools to to discover your strengths and weaknesses and help you use them to grow your business.
Often we find ourselves racing towards our goals and not always taking the time to see how far we have already come. Our frantic path prevents us from learning from our mistakes, being happy with where we are right now, and getting clear on where we want to go.
This workshop will teach you:
  • simple yoga moves + stretches that you can incorporate into your daily routine
  • about how slowing down + stretching can help you and your business
  • how to release tension + stress

Enjoy the present.

By slowing down, writing down your experiences and also sharing with others you will be able to create a one page business plan that can guide your business.
We will use interactive worksheets, discussion and gentle yoga poses to assist you in:
  • discovering what has worked for your business in the past + what could be changed
  • getting clarity on what your business is + finding happiness in the present stage your business is in
  • envisioning the future of your business + using your past + present experiences to get you there
Each attendee will also receive a pdf of version of the yoga routines, worksheets and business plan so that they can be used over and over again.
In this workshop we will also provide support, a caring environment, opportunity for networking, light snacks and refreshments.
Bettie, Jena and Kerry have been helping creatives independently for years and have all been a part of contributing to Handmade Success for the past 3 years. They are very excited to be coming together to offer this unique business event for you in the heart of Portland.

Move forward.

Our hope is that each participant will leave this workshop with
  • tips and ideas for creating a simple + dynamic business plan to guide them into the future
  • a sense of relaxation + stress relief from performing simple poses + hearing stories from like-minded individuals
  • connections and support from fellow participants + presenters
  • tools to continue to keep their business fresh + goal-oriented
  • knowledge of some gentle yoga poses that can relax + invigorate at any time of the day

Ready to sign up? This 4 hour workshop is only $65!



Learn more about us:


Jena Coray is a writer, teacher, marketing maven and serial entrepreneur who sums it all up by calling herself a “mojo maker”. Through her blog and newsletter, e-books and one-on-one consults, she helps creative entrepreneurs gain confidence and know-how in self-promotion and overcome the self-doubt & fear that often stands in the their way. When she’s not behind the computer, she’s probably singing at the piano, or digging in the garden, playing with tarot cards or checking the moon phases, watching bad tv with a cat in her lap or eating chimichangas with her awesome, creative mister.

bettie head small

Bettie Newell is a business lawyer and lifestyle photographer living in Portland, Oregon. An avid thrift shopper since she was 15 years old, Bettie loves all things vintage, red and polka dotted. She has two beautiful, sassy daughters, two tiny, ridiculous dogs, a small flock of urban chickens and one incredibly patient and supportive husband. With one half of her professional life, Bettie counsels businesses ranging from solo creative ventures to large corporations on all issues from start-up to dissolution. She spends the balance of her work time shooting portrait sessions (and the occasional wedding) with an emphasis on real moments and unique stories. You can visit her at bettienewellphoto.com.


Kerry Burki is a handmade advocate and yoga teacher. She has spent the past 3 1/2 years supporting the handmade community as the editor of Handmade Success. Before that she worked with creatives through Waste Not Paper and Green Paper Company. All along she has worked with helping people relax, reduce stress and feel good about themselves through yoga. She recently started working one-on-one with small business owners using her knowledge of blogging, social media and websites along with yoga and self-care to help them grow their business. Learn more at www.kerryburki.com.



Maker’s Nation arms creative entrepreneurs with key business skills and helps them build a strong community they need to thrive in the creative economy.

As makers and doers, we tend to isolate ourselves in our studios and workspaces and hide behind our computers. And when we try to handle every aspect of our business on our own, we tend to do more harm than good.

Our answer to this common problem? A robust community support network of like-minded individuals along with a platform on which to learn and develop business skills that will allow you to further your professional goals. There’s power in spending time with peers face to face in real life, and we believe you’ll be a better business owner for it. www.makersnation.org


Handmade Success is a place where creatives are supported and celebrated! This whole site has been created for creative entrepreneurs and all of those who love handmade! You will find tons of advice, inspiration, practical how to’s for your business and/or your creative endeavors. You will also find amazing handmade shops and resources! www.handmadesuccess.com




Museum of Contemporary Craft is a vibrant center for investigation and dialogue that helps expand the definition and exploration of craft. Through dynamic exhibitions and provocative public programming, supported by the Museum’s collection and archives, the Museum advances the conversation on the role of craft and design in contemporary culture while at the same time honoring the history of the studio craft movement.


Feel free to email Kerry at kerry@handmadesuccess.com with any questions! There is also more information on our event page.

Share on Facebook

The Juggling Act

doubledubsReclaimed Barn Wood & Mason Jar Wall Art Hand-Painted Wood Sign from The Double Dubs

When I first opened my shop on Etsy, I was working a full time job and taking care of my 6 month old daughter. I was looking for a hobby and in the beginning had no expectations of creating a real business. Flash forward just over a year, and I’m still working a full time job, chasing around my energetic little girl who’s turning 2, and running a successful online store; The Double Dubs.

My shop has grown far beyond my expectations, but with the increase in sales comes the increase of stress and decrease of time. There have been moments when trying to manage everything has been overwhelming, but as time goes on I have been able to develop ways to stay organized and balance the many areas of my crazy, wonderful life.

When I told my husband that I was writing an article about balancing a business with your day job and home life, his response was “Let me know when you figure that out.” I’m certainly not an expert, but I have made great strides and hopefully I can help others find ways to do the same!

Get Crazy Organized

I still remember the day I brought home my label maker….such fond memories. I quickly began labeling everything in my studio from the garbage/recycling bins to the space reserved for my hot glue gun. While labeling every little thing in my studio may not have been necessary, it made me think more about how I was utilizing my space.

I’m very lucky to have a designated area in my house for the business, I realize that a lot of people starting out aren’t as fortunate. But it’s important to organize your work space whether it’s a spot at the kitchen table or an entire building. Keeping my studio organized helps me to find things quickly, get to work quickly, and clean up quickly. And let’s be honest, when juggling multiple roles time is of the essence.

That’s not to say my space is always spotless. I mean there are days when I can’t avoid letting my daughter pull out all the recycling or unravel the bubble wrap while I package orders. But by putting in the effort the first time to organize (and label like a crazy person) my studio, makes it easy to get it back to its meticulously organized state fast.

Method to the Madness

There are countless ways people have found to stay organized and juggle busy lives. None of these methods are necessarily the wrong way or the right way to do it. The key is finding the method or style that works best for you. So experiment and adapt until you find the right mix. To give you a starting point, here’s some of what has worked for me:

  • My best friend the label maker– Giving everything a place has increased my efficiency
  • Writing lists– I have created a template that I use for writing my to-do list every day (and laminated it….I know I’m a nerd!). The front goes through everything I’ll need to accomplish for the shop, to what’s for dinner that night. The back has an overview of big projects for the whole week.
  • Calendars – Keeping track of important dates and deadlines is essential! I make sure to have separate calendars for the business, our personal life, and finances (when those obnoxious bills are due).

Don’t be Afraid to Ask (or Scream) for Help

You need to know your limit, and more importantly, to ask for help before you reach it. Whether that’s help from your spouse, your kids, your co-workers, or online community. Without a great support system, my business, day job, and home life all would suffer. When the shop is really busy and I’ve had to put in a full day at work, my husband steps in to make dinner and do laundry. If there’s a project at work that I’m just too stressed about, I solicit other perspectives. You should never feel guilty about asking for help!

Don’t Strive for Super Hero Status

It’s easy to set ridiculously high standards for yourself and feel defeated when you fall short. There are going to be days when you accomplish more than what you had expected, and days where you feel like you’ve only added to your list rather than complete it. It’s okay to have those days. It certainly doesn’t make you a failure, it makes you human! So set goals, work your butt off, and keep trying.



Stephanie Wotachek – The Double Dubs

We have reclaimed barn wood that would have otherwise been destroyed and given it new purpose.  Through our artwork, we are able to share a piece of our family’s history with others.

Share on Facebook

Spring Card Exchange


Is it starting to look like spring by you? I know it snowed in Chicago yesterday and it is actually starting to feel like summer here in Arizona. No matter the weather I am sure you have been daydreaming of blooms and picnics. I thought you might be itching to create a pretty spring card or to pick up a cute one you saw recently at your local stationery shop. So I have decided to host a Spring Card Exchange. Take this opportunity to have fun, support an independent designer and meet a fellow creative!

Handmade Success Spring Card Exchange:

  • You can choose to send one handmade card or a card designed by an independent artist and/or one sold at a local small business.
  • If you have a business feel free to write that in the card and maybe even include a business card.
  • Email me at kerry@handmadesuccess.com with your name, address, business name and social media links by next Monday, April 21st at 7pm MST.
  • All cards must be mailed by Wednesday, April 30th 2014.
  • Let me know if you would like to mail internationally.
  • Feel free to share photos of cards you send and receive on social media. Use the hashtag #springcardswap if you like.
  • I will email everyone their exchange partners next Wednesday, April 23rd!
  • You can keep it simple or maybe share a bit about yourself or share a bit of encouragement and/or inspiration.
  • Most of all, have fun!

Happy Spring!

Share on Facebook

How to Build an Honest Marketing Strategy that Wins

munishopCoral Linen Tote Bag from MUNI shop

If you live in a snowy region, you’ll know that every time there’s a big snowstorm the news and weather channels cover it all. day. long. If you’re anything like me, you watch the report for five minutes and then wonder: who in the world is going to watch this all day long? 

The answer to that question is: my husband. He eats snowy weather reports up with a spoon. He simply can’t get enough of the Doppler, the predictions, the pictures or the footage of snow. He loves it, and he tunes in and switches between snow-reporting channels all. day. long.

Here’s the important question: Which viewer is more valuable to the news stations? The woman who tunes in for five minutes or the man who tunes in for five hours? Which person is going to watch more commercials, share snow report videos, and talk about what they’re hearing on the news? The guy who tunes in for five hours, of course.

I’ve always understood this about business. “My people” are the only people I focus on. Many sellers will jump through hoops for that one-off sale: they’ll stuff keywords, list and re-list all day long, spend eight hours chatting in the forums, etc., but I’ve never been a seller who looks for one-off sales (or five-minute viewers).

I only want to talk to the people who are willing to really tune in. I know they’re what matters most to my bottom line, and I value them immensely. In fact, I invite my Energy Shop customers to read Marketing Creativity regularly (the blog where I discuss all the marketing strategies I use to find Energy Shop customers).

Know why? Because if you look at the core of my strategy, it is simply this: 

Find people who deeply appreciate your work, and then
Deeply appreciate those people, and then
Brainstorm ways you can find more people just like them.

There’s no scheming or tricking involved. I certainly do not use fear-based tactics or cringe-worthy advertising strategies. I offer full disclosure into my very honest marketing mission: I want to find the people who really get what I do.

Who are the people who get what you do? And where might you find them?


 Lisa Jacobs — Marketing Creativity

Lisa Jacobs writes Marketing Creativity for fellow creative spirits who aim to build a career with their own two hands. She leads group webinar programs and offers one-on-one coaching designed to help you get paid to be … you.

Share on Facebook

LET’S GET CREATIVE – Free Printable!


Hello! I have noticed lately that I have not had much time to get creative just for fun. I made this simple printable and hung with washi tape to remind me to do just that. Now I have some outdoor projects planned like making and hanging bunting and possibly painting the back wall also creating a great space inside for getting creative with me and my boys.

You can click here to download the printable or simply click on the photo :)

I would love to know what you have been creating lately just for fun. Please share in the comments!



Related Posts Plugin for WordPress, Blogger...
Share on Facebook