So remember in my earlier post on Social Media Scheduling Tools when I said we spend nearly 4 hours on social media every day? As in, nearly 25% of our waking hours??
Holy crap, that’s 4 hours you could be spending working on crafting your latest design and growing your business.
But the truth is, you need social media marketing to grow your business.
And to do it right, you have to be aware of these 12 parts identified by BufferSocial:
The Twelve Tasks of Social Media Management
We can’t even count everything we need to do on our own two hands. Even with the right time saving tools, you need to find a focal point to get the job done.
So to help you focus, here are three 30-minute routines for accomplishing every phase of social media marketing, thanks to BufferSocial.
Click Here to Download Your 3 Free Social Media Routines
Focus #1: Content
This takes care of your curating, crafting, posting and scheduling. Find the content you want to share and create interesting posts in 30 minutes.
The 30-minute Content Routine:
- 5 minutes collecting potential content (blog posts, articles, images, etc)
- 15 minutes reading that content
- 10 minutes composing and scheduling
Save Time Finding Content: The RSS Hack
RSS feeds like Nuzzel and Swayy collate stories that your social media connections are sharing. There are also apps like Feedly combine all your favorite blogs into a highlight reel for quick browsing of new updates.
Now all the relevant content that you would be sharing is all organized in one nice neat package for exploring.
How to Choose the Right Content (in 15 mins)
Now, you’ve got 15 minutes to read like the wind. The idea here isn’t to read every piece word for word – but enough that you know the content is of good quality and is something your audience will get value out of.
Open separate tabs for the content you want to read, and go one piece at a time.
When reading ask yourself:
- Is this something my audience would stop to read?
- Would my audience like this image?
- Is this relevant to my biz and/or audience?
If your answer is ever “no” to any of these questions, MOVE ON. The key to making the most out of your 15 minutes (and making them long enough to get your reading done), is not wasting your time on content that’s irrelevant.
When in doubt – let it gooooooo!
Tip: If you find yourself stopping to read a blog post ‘cause you think it’s super interesting, but doesn’t necessarily relate to your audience, just make a folder and collect the things you want to read later!
The Best Way to Share Content
When you find a piece of content that you want to share, add it to your Buffer (or whichever scheduling tool you use).
If the post or article has a good title or copy, don’t mess with it. If it’s just “mehh” then change it up so it grabs the attention of your audience.
Include any links, copy, or photos with your post (depending on the platform you are using, Facebook, Twitter, Instagram, etc). and you’re good to go. Now leave it up to your social media scheduling tools to automatically send out your content, and relax – ‘cause your 30 mins are over!
Focus #2: Growth
This includes the measuring, analyzing, planning and experimenting zones of your social media managing. The idea: find out what’s working for your accounts, and repeat it.
The 30-minute Growth Routine:
- 15 minutes analyzing stats
- 5 minutes planning experiments
- 10 minutes experimenting
Some social media scheduling tools include analytics, but just about every platform has built in analytics (for FREE – woohoo!) that make it super easy to track the data you’ll need for growth.
Twitter: Twitter Analytics
Pinterest: Pinterest Analytics
Facebook: Facebook Insights
Take a look at your top performing content. Make note of:
- Types of posts that did well (photos, links, status updates?)
- What time they were posted
- Common words/content
- How did the popular post look?
(AHEM, hint: Focus on your engagement rates (clicks divided by views) rather than totals – they’re more accurate.)
Now it’s time to plan an experiment. Find common points in all your popular posts. Things like:
- Type of Content
- Posting times
- Type of images
Did that status update right before lunch break do well? Great, maybe play around with more status updates, or focus on that timeslot right around lunch hour.
Make changes to your future posting schedules, and Bingo!
Focus #3: Community
Your community focus includes responding, listening, helping and engaging. And really, that’s what social media is all about! Here’s your 30-minute plan:
The 30-minute Community Routine:
- 10 minutes checking your mentions and notifications
- 15 minutes responding to questions
- 5 minutes free browsing time
Now, if you’re crafty and already set up IFTTT to put all your notifications in one place, these first 15 minutes are a breeze. Take the time to sift through all your interactions and make notes of VIPs (important peeps in your industry or audience).
Find out who is talking about you so you can interact with them. Mention is a great app for finding where your brand name appeared across the internet and putting it all in one place. Plus, it integrates with Buffer so you can schedule responses to go out at the best times.
Now you get 10 minutes to answer questions, respond to those @-mentions and reply to comments. You know best how to speak with your customers and discuss your industry, so I’ll leave that part up to you.
But wait, an extra five minutes to spare? Take this time to breath, relax, and indulge in one of those bookmarked posts you saved from earlier. Browse through your feeds, followers’ pages, favorite blogs, and industry communities to leave some comments and feedback of your own.
Which Part Should You Focus on Now?
The answer to that question depends on what stage of your entrepreneur’s journey you’re in – but honestly, you really need to focus on all three.
No matter where you are in your business right now, there are a few “for sures”.
- You need social media marketing
- Social media marketing can suck a lot of time out of your day
- But it doesn’t have to!
If you use these three 30 minute routines for your social media you will save hours and actually get more done through the power of focus.
Try them out and let me know how they work for you in the comments!
Rachel is the resident Content Fairy at MadeFreshly, the online store platform that actually helps you succeed.
Click here to get her creative marketing tips for entrepreneurs free, every week!