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Etsy’s Going Public Plus a Free Mini-Course For You!

etsy-shopping-saturday

Happy Friday! Did you hear all the talk this week about Etsy going public? If not, you can read articles on both Bloomberg,  Time and Mashable. I am curious to know your reaction to this? I have heard buzz all over the internet from anger, tentative excitement and someone who just said that they wished they started Etsy. Haha!

I am about to release the 5th Edition of The Etsy Kit so talk about Etsy is giving me a lot to think about. Some people are very successful on there and will not feel threatened while others are worried that they will get buried even more. I read a quote from Marlo Miyashiro that said “what makes shareholders happy – more revenue, right? More revenue means that there are more buyers buying stuff…and isn’t that ultimately what we all want / need?” I like her positive take on the matter. My husband who is finance also agreed that he wished he started Etsy but also said that lots of good will come with the bad that people fear. Honestly, I meet people all of the time who have never heard of Etsy. If this could be a way for more people to discover places to buy handmade then I believe that is a positive change. I also think more sellers will like the control and autonomy of creating a presence outside of Etsy too.

As for The Etsy Kit, I am thrilled that it is filled with tips to help a seller stand out in such a large marketplace including the recent changes. I am glad that it also helps people navigate creating a public persona for their brand and tips for having their own website. It was originally created to help makers serious about growing their business and will still enable them to do that in the current environment.

Speaking of The Etsy Kit, I was approached by some friends to share an upcoming DIY Bundle with you that is filled with ecourses and ebooks. When I saw the lists of items included in the bundle I thought it was the perfect companion for The Etsy Kit. Along with tons of DIY there will also be books on photography, selling at crafts fairs, checklists, and social media advice that will help help you take the info in The Etsy Kit even further in growing your business. The DIY Bundle will go on sale next week and I will be sharing a giveaway that I am a part of but in the meantime you can sign up for this free mini-course, Rediscover Your Creative Side in 4 Simple Steps. I know that we are all creative here but I am looking forward to seeing how this course might freshen my perspective a bit. I believe that sharing the course also helps you possibly win one of the DIY Bundles. Just click the image below if this sounds interesting!

Ultimately, I want to create a space for you to learn, explore, share, grow, connect and expand your horizons as a small business. Since Etsy is growing let’s also focus on how we can grow our businesses and together as a creative community! Enjoy your weekend!

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Old Contributors

REGULAR CONTRIBUTORS

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Bettie Newell — Bettie Newell Photography

Bettie is a business lawyer and lifestyle photographer living in Portland, Oregon. An avid thrift shopper since she was 15 years old, Bettie loves all things vintage, red and polka dotted. She has two beautiful, sassy daughters, two tiny, ridiculous dogs, a small flock of urban chickens and one incredibly patient and supportive husband. With one half of her professional life, Bettie counsels businesses ranging from solo creative ventures to large corporations on all issues from start-up to dissolution. She spends the balance of her work time shooting portrait sessions (and the occasional wedding) with an emphasis on real moments and unique stories. You can visit her at bettienewellphoto.com.

Posts by Bettie – Facebook

Claire Hughes — TFI Monday

Rebel-raiser, online retail & marketing geek – championing handmade and independent retail in the UK. Founder of TFI Monday! and co-founder of Handmade Horizons.

Posts by Claire – Twitter – Facebook

Clare Yuille — Indie Retail Starter Kit

Clare Yuille is a shopkeeper, writer and retail coach for creative people.

If you’re interested in selling your work to shops, download her free Indie Retail Starter Kit.

Posts by Clare – Twitter 

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Deanna Mullican – Spark Retreat

Deanna Mullican is an artist and designer and is co-founder of Spark Retreat (and if you register before Nov. 15 you’ll reserve your free spot in our May 2014 online group coaching program!), which is for creative women who are looking to reignite their soul’s fire. This year at Spark, she’ll be leading a workshop called “Free Your Creativity Through Visual Journaling,” which will expand on some of the techniques in this series — helping you find your personal brand of creativity by Living More Orange. You can find Deanna at applesandorange.com.

Posts by Deanna– Twitter – Facebook

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Geri Jewitt — The Languid Lion

Geri Jewitt is a designer gone rogue from Corporate who now owns The Languid Lion, handmaking eco-friendly invitations + stationery, paper decorations & illustrated art prints in her Paper Boutique as well as helping those who are in need of fresh design!  She is also the editor of The Lion’s Den, a blog where she writes about love, life, design, colour + handmade.

Posts by Geri– Twitter – Facebook

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Julia Sydnor — Pixel Frau

Julia Sydnor is the geeky gal behind Pixel Frau, providing WordPress training for Etsy sellers. Need a website for your creative business? Check out her Website in a Weekend online course.

Posts by Julia– Twitter – Facebook

Kristen Kalp — Brand Camp

Kristen Kalp is a (ghost)writer who believes people should have fun being in business.  She blogs at Brand Camp for like-minded folks.

Posts by Kristen – Facebook

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Lisa Jacobs — Marketing Creativity

Lisa Jacobs writes Marketing Creativity for fellow creative spirits who aim to build a career with their own two hands. She leads group webinar programs and offers one-on-one coaching designed to help you get paid to be … you.

Posts by Lisa– Twitter – Facebook 

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Vanessa Alvarado — Thrift Core

Vanessa is a fulltime copywriter and webmarketer with a passion for art, creativity, and thrift. She writes about thrifting, creating, and saving money every weekday on her blog, Thrift Core. She’s plotting with artist friends to open a combination Cafe and Vintage Shop in Jacksonville, Florida. Robots, dinosaurs, and kitsch send her into a sublime vintage seizure of joy. (A vintage-gasm.)

Posts by Vanessa – Twitter – Facebook

GUEST CONTRIBUTORS

Ashley Wagner — After Nine to Five

Ashley is the creative force behind the After Nine To Five blog and shop. She’s a self-employed consultant/blogger/graphic designer that is determined to live the life that she used to believe would always be just a dream. You can follow her journey along with her husband’s journey as they make their transition from being Wisconsinites to Floridians on And a DIY Life.

She is also the founder of The Better Blogger Network – a community dedicated to helping each other grow as a person and even more so, as a blogger. She is also the founder of RevolutionizeHer – a project that is dedicated to encouraging and inspiring women to live the life they dream of living, especially through self-employment.

Posts by Ashley – Twitter – Facebook

Bari Tessler — Conscious Bookkeeping

I spent a decade as a body-centered therapist and earned a master’s degree in psychology before founding the Conscious Bookkeeping method and organization in 2001.

The business started as a one-woman operation and then grew into a cross-functional Alliance Team that included a half dozen other accounting, psychology, coaching, and investment professionals. We’ve had the honor of supporting thousands of students through our 3 Doorway Method: Financial Therapy, Values-Based Bookkeeping, and Life Vision Planning.

In 2008, when I had my son, Noah, I successfully evolved back into a one-woman rockin’ show as a mommypreneur. I updated my business model in order to honor the importance of spending lots of time with my husband and son. In 2011, I launched the Home Study Program. This program is based on a decade of teaching this work via live workshops, telecourses, and private sessions.

I currently offer the Conscious Bookkeeping Method: tools for financial transformation (TM) — via my Home Study ProgramPrivate Financial TherapyMentor Coaching, and Wake Up With Mint Course.

These services and tools are designed to help you transform your relationship to money, body, mind and spirit.

And, I’m excited to support you!

p.s. Check out my blog for more great resources!

Posts by Bari – Twitter – Facebook

Bianca Filoteo — Video for Shy People

Bianca Filoteo is all about getting entrepreneurs to embrace online video and that’s why she created Video For Shy People. She combines her acting & filmmaking background with her passions for business & technology to help entrepreneurs with all the aspects of creating their online videos. From concept to execution, Bianca is an online video editor, coach, and videographer whose mission is to amplify her clients’ online web presence.

Posts by Bianca – Twitter – Facebook

Holly Jackson — The Full Figured Chest Copywriting

Holly Jackson is the owner of The Full Figured Chest Copywriting, along with being a fashion blogger and columnist. She lives in Mississippi with an artist, two dogs, and a whole bunch of mystery novels.

Posts by Holly – Twitter – Facebook

Irene Zuccarello — Imaginative Bloom

Irene Zuccarello is an independent artist based in Italy with a strong passion for art, craft and creativity. She’s working and studying hard to realize her two biggest projects – creating her own handmade brand and grow a site, ImaginativeBloom.com, that supports the best handmade, and that can give a concrete help to all creatives and small entrepreneurs that like Irene, dream to turn their passion into a job.

Posts by Irene – Twitter – Facebook

Isa Maria Seminega — Noisette Marketing
Isa Maria Seminega has been working with creative business owners since 2009 when she launched her communications agency, Noisette Marketing. Since then she has helped countless creatives grow their business using authentic marketing, PR and branding. Isa’s work and business advice has been featured on popular sites such as Design*Sponge and Babble.com and she also spoke on PR at Etsy’s first ever business conference held in Berlin, Germany in 2011.
Isa recently founded Noisette Academy a learning community providing e-courses and mentoring services. Noisette Academy aims to empower creative business owners by teaching the skills they need to market, brand and develop their passion into a profitable business.

Jen Kiaba — Jen Kiaba Photography

Jen Kiaba is a photographer whose work has been featured in national magazines, book covers and blogs. She has taught numerous workshops and online courses on photography, and has had photography articles featured on Etsy Success.

Posts by Jen – Twitter – Facebook

Jenni Swenson — Vintage Umbrella

I was an elementary school teacher for 9 years. I’ve been a stay at home mom with my 3 teenage daughters since my 3rd daughter was born. I have always been a crafter… starting with princess drawing at age 5, to cross stitch, beading, quilting and now knitting. My motto is “Make something special every day” and “Make every day something special.” I have been married to my high school sweetheart for 20 years and I have 2 spoiled scottie dogs. I hope you will check out my blog Vintage Umbrella.

Posts by Jenni

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Jessica Swift — Jessica Swift

Jessica Swift is a full-time artist and surface pattern designer (a one-woman show!) who believes that our childhood dreams and obsessions are the key to knowing the work we’re meant to do as adults.  She remembers creating posters as a kid, filling large bubble letters with vibrant, hand-drawn patterns and decorating every surface she could get her hands on.

Twenty some years later, Jessica’s childhood fascination with color and pattern continues. From licensed products to objects made in her own studio, Jessica’s eponymous brand of surface designs and vibrant gift/home products is centered around her daring use of color and quirky & fun pattern sense. Her aim? To elicit happiness, play, and light-heartedness in the world through her work.

Jessica grew up in Boulder, Colorado, earned a BFA from Ithaca College in Ithaca, NY, and currently lives in Atlanta, Georgia with her husband and 2 cats. Her work can be seen on her website, in her Etsy shop, and on her blog.

Posts by Claire – Twitter – Facebook

Julie Corbett — On the Dot Creations

After obtaining a degree in English Education, I taught high school English for nearly fifteen years before leaving teaching to care for my young son. Shortly thereafter, I discovered the world of blogging, and my family blog Corbett Capers was born. My blog On the Dot Creations came next, where I combined my love of polka dots with my admiration for all things handmade. I scour the web for the cutest polka dotted items I can find, and I also enjoy posting tips for handmade sellers, especially in the areas of product photography, item descriptions, and communication with customers. I hope to share my passion about effective communication with Handmade Success readers.

I live in North Carolina with my childhood sweetheart Jon, my six-year-old son Mason, and my dog who thinks she’s a human, Daisy. Hobbies are taking photographs, singing in church, dabbling in graphic design, and reading books with my son.

Posts by Julie – Facebook

Laura Simms — Create As Folk

A biz illuminatrix who hears between the lines, Laura Simms helps creative entrepreneurs discover their unique value & communicate that in a fun & profitable way. Think clarity + service + style = cash. She’s the author of Roadmap to Action, the guide that’s helped hundreds of creatives learn to work smarter. Laura vlogs weekly from her bird’s egg blue chair at createasfolk.com.

 Posts by Laura – Twitter – Facebook

Marlo Miyashiro — Creative Arts Consulting
Marlo has been in the retail and wholesale handmade craft industries for over 20 years, creating and selling her line of hand-fabricated sterling silver jewelry to over 200 stores across the country and abroad. She enthusiastically shares the knowledge she has gained along the way by helping artists learn how to make jewelry, grow their small businesses and improve their small object photography.
Catch up Marlo M. on her new and improved blog:  http://imakecutestuff.com
Learn more about her consulting services at http://CreativeArtsConsulting.com

 Posts by Marlo – Twitter – Facebook

Martha Latta — Sunday Afternoon Housewife

My name is Martha Latta and I own the small business Sunday Afternoon Housewife. I am a handmade artist who creates Scrabble tile pendants, glass tile pendants and silk screened tees. I‘m also the author of the new e-book The Blogging Adventure: Tips and Prompts for Crafters by a Crafter. On my blog, Sunday Afternoon Housewife I regularly write about crafting, running a craft business, and taking a craft business on road. I am also a writer for Handmadeology, I’m the Regional Craftologist for Indianapolis, Indiana on Unanimous Craft, and I’m thrilled to be a guest writer here on Handmade Success!

 Posts by Martha – Twitter – Facebook

Mayi Carles — Heartmade

Mayi Carles is a super passionate artist + eco-friendly designer + creative biz coach with T-Rex sized dreams + a severe cupcake addiction + a funny Panamanian accent. Mayi’s on a mission to empower creative hearts to dream bigger + imagine better + achieve more + embrace all the beautiful messiness in-between. Come join Mayi over at heartmade & follow her tweets @mayicarles.

 Posts by Mayi – Twitter – Facebook

Meagan Visser — Meagan Visser

Meagan Visser is a wife, mother, & creative entrepreneur. She lives in the beautiful Appalachian Mountains of East Tennessee with her family where she enjoys building her own creative business, Baby Swank, as well as teaching other moms with families how they can do it too on her website, MeaganVisser.com.

Posts by Meagan – Twitter 

Meredith Keller — Smaller Box

You can read more articles on marketing, branding, public relations, search engine optimization, product packaging, and other topics of interest to online small business over at Meredith’s site Smaller Box.

 Posts by Meredith – Twitter 

Sandra Began — Sandra Began Holiday

My love for the holidays gave me the inspiration to start my fresh wreath business, Sandra Began Holiday over 10 years ago.  I started in my garage, and grew my business to make a move to a studio, then on to a warehouse and I now license my designs to The Wreath Factory in Wisconsin. I now focus solely on the marketing of my product and love helping others market their products during the holidays. I love the opportunity the holidays hold for handmade designers. It is the biggest buying time of the year!  I share my holiday marketing tips and advice on my blog, Holiday Marketing Guides.

I love the holidays and enjoy running, crafting, photography and volunteering in my community.  I live in Appleton, Wisconsin with my husband Patrick and 2 young boys, Jack and Charlie.

 Posts by Sandra

Shelly Kerry — Creating Space, Mindful Living

Shelly Kerry is the founder of the program Creating Space, Mindful Living – motivating and inspiring people to run their businesses more efficiently. She helps others look at their personal and professional lives and explore what is and isn’t working. As a jewelry designer she has spent many years testing and honing the skills and discipline needed to run your own creative business while still having time for friends, family and fun. She puts her wealth of experience to use in the Creating Space service – healthy living advice to help keep you motivated and make the most out of your already busy schedule. She will help you find both the physical and emotional space so you can pursue your dreams and she’ll always insist there’s time for yourself.

Shelly writes guest posts on living your best life on well-known blogs such as Kanelstrand, Handmade Success and Awfully Grand and is pursuing a Core Strengths coaching certificate through San Francisco State University.

You can now find Creating Space on Facebook.

 Posts by Shelly – Twitter – Facebook

Tara Gentile — Tara Gentile

Tara Gentile empowers passion-driven entrepreneurs to find the profit in producing the work of their true spirits. She is the author of the digital guide, The Art of Earning: Because Making Money Should Be Beautiful. To find out more & read her musings on building the New Economy with you at the center, visit her blog.

 Posts by Tara – Twitter – Facebook

Tara Swiger — Craft Your Independence

Tara Swiger crafts independence, pilots a Starship and wants to help you make your own map to success. If you’re craving some free business-smarts for your craftastic adventure, get free SparklePointers delivered right to your inbox.

Posts by Tara – Twitter 

To Teach or Not To Teach – Is That the Question?

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Someone, whether through a book, a tutorial online, in a classroom or maybe even someone special in your life taught you how to create something out of practically nothing. With their guidance, you learned the skills you needed to make all the things you make today. How would you like to make a difference in someone’s life by teaching them what you know?

There are lots of great reasons to take up the challenge of teaching:

 Helping the community

By helping other creative people to learn new techniques your contribution goes well beyond the individual person.

 Learning more about your craft

By teaching others, you’ll solidify your own techniques and probably learn some new things along the way too.

 Earn extra money

Having a new income stream is a great reason to start teaching!

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The Challenge of Perceived Value

Vintage Cash Register Price Flag from Vintage Seventy Five

When it comes to pricing, there are many articles and books that give you basic formulas such as: (cost + labor + overhead) x 2 = wholesale price x 2 = retail price. The problem is that this formula works only if you are looking for the minimum profit as a goal. What it does not address is the real problem we have with pricing our creative work: understanding and determining its perceived value.

The definition of perceived value according to BusinessDictionary.com:
A customer’s opinion of a product’s value to him or her. It may have little or nothing to do with the product’s market price, and depends on the product’s ability to satisfy his or her needs or requirements.

Let’s think on this a moment. Every product has a specific kind of customer that it is made for. Do you know who your customer is and what they value?

More importantly: Do you value your own work as much as other people do?

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4 Low Stress Ways to Start a Creative Community

etsyRAIN event

Have you ever wondered, “How do I find other crafty people like me in my area?”

As the organizer for the Seattle Etsy team, etsyRAIN, I have had the privilege of meeting a lot of great artists and craft makers from all around our area. Each meeting is a new opportunity to not only make a new friend but it’s also a chance to learn about their work and why they do it. Oftentimes, I’ll have the opportunity to introduce them to someone who can help them with something they need or at the very least point them in the right direction. It’s a great feeling to be the one to make those introductions.

To me, that’s what being a part of a community is about. It’s a chance to connect, a chance to learn and a chance to reach out beyond ourselves and grow. (more…)