Okay, pop quiz: Which social media platform has the most potential to boost your handmade business? Twitter? Facebook? Pinterest? Something else?
Well, answers may vary, but my vote goes to . . . Pinterest! If you haven’t already set up a Pinterest business account for your handmade biz, you SHOULD!
Here are 6 reasons why:
#1 Pinterest allows you to show your products to more potential customers.
If you haven’t read this article from the Pinterest blog, you should. According to a recent survey conducted by Millward Brown Digital, 93% of the survey participants stated that they use Pinterest to scope out products to buy. And 87% said that they purchased a product, thanks to Pinterest. That’s some powerful statistics right there, folks!
Pin your products to Pinterest directly from your Etsy shop by using the “Pin it” button, or pin product photos that appear on your business blog. Choose photos that show your product “in use”: display your product with minimal props to show the size of the product and possible ways to use it.
#2 Pinterest helps you show other products that complement your product(s).
Here’s a fun idea. Create a Pinterest board for each of your products (or product categories). Pin images to that board that coordinate with your product(s). Think of colors, patterns, themes, etc. that complement it. Name your boards “What to Wear with _____ (your product).” Mood boards and/or color scheme boards are fun ways to showcase your product(s) as well. This technique can help customers imagine themselves using your products and could potentially increase sales.
This type of board would be great for including upselling images, too. See this post for additional information about the upselling technique.
Polyvore is another fun tool that allows you to create product collages.
#3 Pinterest enables you to answer your customers’ questions or solve a problem that they have.
An easy way to do this is to add some text on top of a product photo. For example, if you sell handmade scarves, you could create a Pinterest-friendly image that includes your product photo with the words “5 Amazingly-Easy Ways to Tie a Scarf” on top of the image. When the Pinterest user clicks on your image to read how to tie a scarf, they will see your scarves and perhaps make a purchase (now or in the future).
The key to this technique is to link the person to your blog, where you have step-by-step images of the scarf-tying process and then a link to purchase your scarves online. If your Pinterest image just links to your online shop and not the 5-step tutorial, people who clicked the image will not receive what you promised. And believe me, unhappy people don’t make good customers.
Tip: Use a tool like Canva or even PicMonkey to add text to a photo.
#4 Pinterest provides links to tutorials and tips for great product photography.
We all know how important great product photography is for a handmade business, right? Create a secret board and pin articles to read now or later. Search for pins about:
- general product photography tips
- photo background ideas
- product styling ideas (props, etc.)
- photo lighting ideas
#5 Pinterest helps you find creative, new packaging ideas.
Handmade sellers are (or should be) always looking for creative, memorable ways to package their products. Pinterest is filled with great ideas for beautiful packaging. Create a secret board and pin to your heart’s content! Visit the board again later when you need some packaging inspiration. Possible ideas to search for are as follows:
- items to include with your product in your shipping box (tissue paper, filler material, etc.)
- creative labels for the outside of the box
- pretty thank-you notes to include
#6 Pinterest inspires you to create new product designs.
Handmade sellers are always looking for ways to keep up with current trends, patterns, colors, etc. for future product lines. Pinterest is a great research tool that can help you with that! Keep your inspiration board secret if you’d like, and fill it up with images that might be potential design ideas for later.
How else have you used Pinterest for your business? We’d love to hear any strategies you’d like to share! I hope you’ll try some of the techniques mentioned in this post, and see how Pinterest can boost your handmade business!
Julie Corbett – On The Dot Creations
On the Dot Creations features handmade creations and shares biz tips with those who sell them. Check out Julie’s free video series, 3 Reasons Your Product Photography Might Be Turning Customers Away, or her brand new online workshop, DIY Product Photography.