5+ DIY PACKAGING IDEAS
Having your own handmade business is hard work.
You’re busy creating your fabulous product or service.
You’re working tirelessly behind the scenes making sure everything runs smoothly so that you have a life beyond your business.
You’re being diligent about your social media/marketing and getting yourself out there.
You take care in presenting your fabulous product or service for those repeat sales.
You have a solid logo or colour scheme, but may not have the cash to get a professional to design your entire branding package.
Let’s be honest, you’ve spent a good chunk of change getting to this stage.
Here are 5 ways to keep your branding consistent without breaking the bank:
1) RUBBER STAMPS
A fairly easy way to keep your brand consistent is to invest in some custom rubber stamps of your logo and/or secondary marks in a few different sizes. Keep it simple with black ink or use similar colours in your brand palette. This way, you can create simple hang-tags, calling cards, Thank You notes and packaging items, while experimenting with different stocks or styles while maintaining the basics of your brand.
2) BUSINESS CARDS
You should always include a business card with any package you send to your customer/client and if you don’t have the cash to have one professionally designed, you should at least spend some time making one uniquely you. You can check out some great ideas over on my “Calling Cards”Pinterest Board,
3) THANK YOU CARDS
One of the easiest and impactful way to show your customer/client that you care and that they MATTER to you, is to send along a handwritten Thank You note/card.
Either purchase some lovely cards that echo your brand’s style and/or colour palette or look for ones like these to download and print yourself.
“TOP TIP: Use a thicker or specialty cardstock for that extra-oomph if you’re printing them yourself”
Upgrade the look with some simple white envelopes lined with coordinating scrapbook paper or again, some downloaded templates.
4) WRAPPING ESSENTIALS
In order to maintain that professionalism that you want your customers/clients to experience, it’s sometimes better to splash out on a few key branding items. A good, solid logo and colour palette FOR SURE. Often a professionally designed business card can really set the tone. Digital design for your main portal of reaching your customers/clients (whether it be an online shop such as Etsy or a Facebook Page or an actual website) is often best left to the professionals.
There are some great and inexpensive ways to accompany these big purchases, though, all the while maintaining consistency.
a) Use a rubber stamp or coordinating label to mark any generic boxes, envelopes or packaging material you may use.
b) Wrap each package in kraft or hand-stamped (see? those rubber stamps come in handy!) wrapping paper and tie with sumptuous ribbon, baker’s twine or linen thread to echo your brand’s aesthetic.
“TOP TIP: Instead of plain tape, use a coordinating or contrasting washi tape to secure the wrapping paper/package”
c) Print out some simple (or silver or gold) labels with your logo and stick them on some inexpensive coordinating coloured cardstock, punch a hole and thread it through the above tied ribbon/twine/thread.
d) Buy some inexpensive shred (from somewhere such as Staples or U-Line) to give that extra-special feel as well as protective padding.
5) MAKE IT YOU
Let your imagination shine through here and don’t simply copy something you’ve seen somewhere else; use those ideas that you like and build on them to make it wholly your own. After all, your brand is who you are… let that personality shine through!
Have a great weekend!
Geri Jewitt — The Languid Lion
Geri Jewitt is a graphic designer gone rogue from Corporate who now owns The Languid Lion, a design studio focused on branding for small businesses and helping them stand out from the madding crowd. Recently adding custom letterpress design + printing to the studio, she loves working on custom projects, such as wedding stationery or branding collateral! She is also the editor of The Lion’s Den, a blog where she writes about owning a small creative biz and offers tips, tutorials, templates and design inspiration.Share on Facebook