Do you struggle with marketing and promoting your work? If so, you’re not alone. After all – you’re an artist, designer, maker, crafter….not a professional marketeer or website engineer!
But learning to promote and sell your products online is a crucial part of growing a successful business. If you don’t learn how to market your wonderful work, you’re never going to achieve the success you crave – and deserve.
That’s why eighteen months ago I decided to make a radical change in my business. After over eight years helping big brands sell their products and services online, I decided to put my energy and expertise into helping creative women entrepreneurs – and the Handmade Horizons Marketing eCourse was born!
I launched Handmade Horizons together with my friend and former colleague Polly in January this year. Since then, we’ve been helping talented ladies with everything from developing their brand and defining what makes them special, to pitching their products to bloggers and working out where to promote their work.
The course is delivered by a combination of bite-sized videos, worksheets and live training calls. You can start at any time you like, and join in from anywhere in the world. The response and feedback we’ve had from students has been amazing, and we’re so happy to be spreading the love for handmade!
If you’d like a chance to win a place on the Handmade Horizons Marketing eCourse in the give-away, take a look at the website and leave a comment below letting us know three ways you think the course would benefit you. Kerry will choose a winner at random, and we’ll look forward to welcoming you!
The giveaway will end Tuesday, September 25th at 6pm PST. The winner will be announced on the blog Wednesday, September 26th.
Editor’s note: Thanks so much for this amazing opportunity, Claire and Polly!!!
Claire Hughes — Make, Do & Sell
Claire Hughes is an online marketing consultant with over ten year’s experience running campaigns for some of Europe’s biggest brands. Proud to call herself an internet geek and home-working mum, she now focuses exclusively on working with creative entrepreneurs. You’ll find Claire sharing free tips and advice on the Make, Do & Sell blog, as well as co-leading the Handmade Horizons marketing e-course. That’s when she’s not changing nappies or feeding her Pinterest addiction, of course…..
There’s nothing Claire loves more than helping talented ladies overcome their marketing challenges and achieve their wildest dreams. Why not connect with her on Twitter and tell her all about yours?
Wow am I glad to see a UK based competition and that’s the no 1 reason I hope I’ll win this. I network a lot on the business women level but not as a crafter. So this would be perfect and beneficial to meet UK based crafters. No 2 – I’ve been marketing my business for a while but without a clear plan – as 2012 ends I think it will be perfect to have a road map to follow.
No 3 – This might seem like a repetition but having 1:1 with UK experts who’ve been there and done that, who know the UK market and what they’re after.
I do hope I win this!!!
My shop just started a couple of months ago. I’ve been marketing some, but I feel like I need to come up with a more clear plan for my marketing dollars & I need to figure out the best ways to make my money go the farthest. I also want to figure out how to market my business to publications in hopes that they’ll write about them & bring in customers. Thanks for the opportunity to win!
This course sounds awesome!
1) I would love to learn more about marketing and how to DRIVE customers to my Etsy store, without depending on relisting items all the time
2) It would be helpful to work on my branding strategy and make sure I am delivering a consistent and authentic message to my customers
3) Developing an effective marketing plan for a bridal business (learning how to gear products to the “right” brides, how to intercept brides at the correct time in their planning phase, etc.)
Thanks!
GOOD LORD THIS SOUNDS AMAZING!!!!!!
What caught my eye;
1) Feedback and support.
2) Action plan unique to your business.
What sold me….
3) Video lessons, worksheets and training calls. I would much rather watch a video that read tons of material. I like the “class room setting” and that is what videos remind me of.
Judi
Planning, Branding, Launching and Marketing! Wow! Those four words are my current passion (the fifth one being ‘online’)- after making it to banish my fears of those! At the moment, I temporary close my online shop and in the middle of re-arranging everything….and learning everything. I want to re-launch my shop more sparkling than ever. And when it’s re-open, I want to be ready with full knowledge of branding, fabulous business plan and amazing marketing strategies. Yay! I’m already giddy with excitement just reading the outline of the course, exactly like on point 2 of lesson 3 of Module 2. So I can see that the lessons in this course really WORK!
)))
Um, yes please! I so need help with the marketing portion of my business. Module 6: Even Nittier Grittier Marketing is what I’d be most focused on. Copy-write and branding feedback would be heavenly. Oh, and website help… so very on my to-do list, but that to-do list keeps getting longer and more overwhelming all the time. So much great content offered!
This really sounds FANTASTIC! With separate classes to put a laser focus on:
1) Defining uniqueness
2) Sorting out the best marketing techniques and how to use them
3) Building anticipation with customers and keep them coming back
4) Much more — having the calls with the opportunity to ask questions means so much more than just reading the material.
Thanks for the opportunity to win a spot!!
I would love to win the ecourse. Thank u so much for sharing!
I checked out the site and there appears to be so much great information for anyone who wants to grow their business. I have had what I would call moderate success on Etsy. It is getting so big that I need to find a way to show my uniqueness. I really need to take my business to the next level by promoting myself to shops in my area. I just do not have the confidence to go out and sell myself. I know that I have the talent but am not able to put that across to others. I found three areas that are of particular interest to me:
1.) Overcoming my fear of selling
2.) Promotions that sell themselves
3.) Marketing channels
I would love to be the one who receives the benefit of this free giveaway. Thank you so much.
Where do I start and where am I heading to? These are my two main questions I constantly ask myself re my new “baby” ( craft business proyect). This course is exactly what I’d need, the knowhow to start selling by ways of branding, pricing, labelling, packaging …correctly and successfully.
Many thanks for giving me the opportunity to win this.
I think the 3 ways this course can help me would be included in Modules 4, 5, and 6. Marketing, marketing, and marketing! I believe in my brand & products, love my shop, and think I give great customer service, but I just can’t seem to get folks from the viewing & faving to the putting in their shopping cart & buying! I’d love to take this course and see what I might be doing wrong…
They don’t teach you these things in a 4 year college! The things that an artist or crafter need most. I make my art but need so much help with things like branding, marketing and action plans; everything really. I think this a a great idea. Thank you ladies!!!
Hi there! I would like to win the course because it would really help me to:
1. reach more crafters and connect them through my NGO Viva Kreativa activities
2. share learned tools with other crafters in Croatia
3. make a brand out of my handmade products
This looks fantastic. I just started my shop a couple of months ago and although I am a bit of a social media geek I think the course would help me formalise my strategy and work towards some achievable goals. I’d definitely like some help on defining my USP and the story of my brand!
I would LOVE a chance to win a place on the Handmade Horizons Marketing eCourse for the following reasons:
1. I would like to make a good chunk of money selling my artwork.
2. There is always need for improvement in my shop.
3. I want my business to blossom and thrive!
Thanks for the opportunity!
My goodness! This course sounds AWESOME!
1) I really need a clear vision for my shop. Sometimes I feel like I try this or that, but it’s half hearted because quite frankly, I don’t know what I’m doing… so I freeze and then my efforts are inconsistent.
2) Marketing is a like a foreign language when it comes to crafting and online business… I want to get my products out in front of the right people.
3) A structure and a plan. It would be hella awesome to have a clear direction and road map for 2013. I have 3 kids and I would love nothing more than to be able to help out financially so that my husband isn’t the only one bringing home the bacon all the while I can still be home with my kids.
Thanks so much!!
Roxana
Lots of good stuff it looks like! My faves:
1) Feedback and support….the real kind, not the friend kind!
2) Worksheets and cheat sheets that include exercises
3) Audio files and transcripts…TO KEEP FOREVER!
Wow! This could help me in so many ways!
1) Help me build my “business” into something I could really be proud of.
2) Help me earn much needed money to support my kids doing something I believe in.
3) Help me feel accomplished again.
I am just really getting ready to start selling on my blog. This course would be much needed aqnd much appreciated.
This course is just what I need!!
1. I have no clear structure in promoting my business, and this would help build one!
2. I have not set any business or financial goals as of yet
3. I need productive ways to get my name and my product out there!
THIS IS WHAT IVE BEEN LOOKING FOR!
1) I have never sold a single thing on Etsy. I sell often to friends and people I meet who notice my jewelry. I need a lot of help… I am a hands on person and computer stuff is very difficult for me to accomplish.
2) Having the support and creativity of some really cool women would be a dream! I think it would be motivational in ways I can only imagine. I love the idea of supporting your fellow ladies. Thanks!
3) The deepest desire of my heart is to make my handmade creative passion into my source of income. I neeeeeeed internet marketing skills to accomplish this goal.
Love, B.
Being a crafter that is getting back to the biz after a 3 year hiatus the 3 ways this course would benefit me are EVERYTHING, EVERYTHING, EVERYTHING! I am starting over and need to re-learn what’s new and relevant in today’s market! Thank you for the consideration!