A couple of months ago, the husband and I ventured out on our first date night in over a year.
We have two small children, and escaping the revolving door of potty training, clean-ups on aisle everywhere, and refereeing who hit who first is few and far between.
I researched several dining sites for an urban, cool, yet romantic spot for me and the husband to gorge our faces on good food and good (adult) conversation. After about an hour, I had a top three list of restaurants with great ratings, serving American/European cuisine, awesome locations, and the grown- and- casually sexy vibe I was going for.
(Yes, a ‘casually sexy vibe’ is totally a real thing.)
I had before me three restaurants that sold virtually the same product and service, had a site with beautifully styled photos of entrees and appetizers, and a bouquet of testimonials to back their awesomeness. So how did I choose?
I went with the restaurant that gave me the ‘this is so me’ factor.
The ‘this is so me’ factor is exactly what it sounds like. You stumble into a store or group, or onto a website, blog, or online shop. You start to browse, take in what they have to offer and what they have to say, when you realize (all wide-eyed and giddy) that this is so me! and you pretty much can’t get enough of.
Great web copy gives your right people their ‘this is so me!’ moment. It flirts with your senses, your wants, and what matters to you most, drawing you in to the point that
You wouldn’t think to buy a handbag, necklace, or home décor from anywhere else.
It differentiates you from every other person selling virtually your exact same product or service.
Here’s how you can start creating a ‘this is so me’ factor for your right people:
1. Know who you are and what you stand for—what’s your message? Your why? The reason you started and believe wholeheartedly in what you’re doing
2. Know who you’re selling to—the fancy phrase is ‘target market.’ Understanding your market and what makes them tick helps you create that moment for them
3. Create an experience—using your product, tell your customers a story that they can relate to (e.g. how an accessory can make you feel when getting dolled up for your mate on a hot date night)
As a free gift to everyone, check out the worksheet 6 ways to rock your creative business’ website for more ways to make your people feel at home in your shop.
And for 2 lucky winners, my book Read All Over: the Creative Girl’s Guide to Writing for her Business Website will show you the intricacies of writing (and reading) online, help you get clear on who you are, who you’re talking to, and the best way to communicate with them.
To enter, leave a comment telling us about what you struggle with most writing for your online shop or website. The giveaway will end Thursday, August 16th at 6pm PST. Winners will be chosen randomly and announced on the blog Friday, August 17th.
Thanks so much for this awesome gift, Tiffany!!!
Tiffany Clarke Harrison — Blah Cubed
Tiffany Clarke Harrison is a copywriter for women entrepreneurs creating businesses and lives they adore through their talents. Her goal? To help you gain a better quality of life and business by making you sound even more amazing online than you already are. You can find Tiffany at blahcubed.org, @blah_cubed on Twitter, or on Facebook.