My last post focused on the ins and outs of press kits, why you might need one and what you should try to include. So since we’ve done the theory and strategy part it’s time for the visuals! It’s always easier to understand how something works by looking at examples so here are some of my current favourites that I’ve seen around.
As I mentioned previously press kits can be digital or physical. The general consensus is that digital is best for the majority of situations especially when sending to online businesses or bloggers but there are times when sending a beautiful and clever press kit through the post will do wonders for explaining your brand visually. A cute package could be sent out to magazines, tv shows, art galleries or places that you could visit in person like boutiques.
This one from Wild Ink Press is divine!
Wiley Valentine have included a cute bookmark and an example of their work along with company information.
Laura Berglund has put together a cute take away kit to leave with prospective clients so that they remember her.
Most digital press kits are pdf files making it harder to show you what they look like but these are some of my current favourites:
Rock and roll Bride Media kit designed by nubbytwiglet.com
Once Wed Media Kit designed by Bri Emery of designlovefest.com
Bri also wrote a great post sharing her branded materials including a kit she sends out as a thank you after working with clients.
I hope these give you some inspiration for your very own press kit.
Do you have a press kit already? Share a link to yours in the comments so we can check them out!
Isa Maria Seminega –– Noisette Marketing
Isa recently founded Noisette Academy a learning community providing e-courses and mentoring services. Noisette Academy aims to empower creative business owners by teaching the skills they need to market, brand and develop their passion into a profitable business.
Awesome, Awesome, Awesome stuff here!!!
Thank you for sharing, I needed this!!!!
Judi
Thank you so much for this post Isa! I do agree that seeing examples helps so much with inspiration. I love these examples and am blown away by all of the information in the post by Design Love Fest!
Glad it helped Judi!
The Design Love Fest post is full of awesome information. I love how transparent Bri is!
Thank you so much for writing about this useful topic, and sharing with us these beautiful examples.
thank you for sharing those beautiful kits. I especially like Laura Berglund. Now I have to get to work on my own!
So many terrific ideas here! Makes my creative head spin with excitement
I will admit, as a one-woman-business, it can be difficult to find the time to go that extra step with all correspondence, but when done right, it can truly make a lasting impression 
Thank you for such a fabulous post!
xo
P
I realize that I could spend A LOT of time looking at all of these beautiful press kits but I need to use that time to work on it. Hoping we all find the time soon!
Love, love, love them, especially Lauras. I’m thinking, for me, a “something old, something new, something borrowed, something blue” box?
There is something about getting a box; I get Birchbox every month, and I get excited just seeing it in the mailbox. We mail all our contracts out in gift boxes too.
Lots of great ideas here; thanks for the Sunday morning kickstart!
Celia milton, Celebrant
Ooh, I love your idea for your box Celia! Go for it and share it with us too!