As someone who buys a lot of handmade and works for a handmade blog, I see a lot of Etsy shops. I have developed a little list of my favorite things based on my experiences.
1. Display Your Name
When contacting a seller regarding a purchase or for the blog I really like to be able to address them by their name. It makes the shop seem more real when there is a person to identify with. (It does not have to be a full name)
- Monroe Metal shares his name.
2. Facebook and Twitter Links
If you are on Facebook and Twitter then I want to follow you! I love Etsy’s new feature of being able to add these links under “Info & Appearance” for your shop.
- The shop xoxii has both set up.
3. Profile Information
When I visit a shop and there is no profile information I wonder how much they care about their business or if it is legitimate. When I am shopping online and don’t know whether or not I can trust the vendor a little background information can go a long way. Plus, I love buying from passionate sellers!
- Jessica Swift has a fun profile.
4. Create a Gravatar
I am a sucker for a good Gravatar. You can use your Etsy shop thumbnail as your gravatar when commenting on blogs. People will be more likely to click on it and it could drive more business to your shop. Also, make sure your link works!
- Jordan wrote a post about how to create a gravatar and you can read it here.
5. Offer Packaging Options
This is a big one for me! I buy a lot of gifts on Etsy for people who live out of state. Two gifts I bought last year arrived and the recipients had no idea they were from me. I told both sellers that the items were a gift. I would definitely pay a little extra for an enclosure card to be added with my name and the recipients. I would pay even more if gift wrap or attractive packaging was offered. It would be so great if I could create a special experience with your product.
MuggyTuesday - I met these two sisters at the Urban Folk Circuit last summer and fell in love with their items. When I went to visit their Etsy shop for a gift a couple of months later I was blown away. They share a cute story along with thier names in their profile. They have both Twitter and Facebook links above their shop announcement. They offer packaging for gift giving. I placed on order online and they sent me a message saying that they refunded my shipping because they live around the corner from me. So, the next night they dropped off the earrings I had purchased for a Christmas present. So sweet!
***What really amazes me about their Etsy shop is that their home page is color coordinated. Now I know this is not even an option for a lot of you but be sure to check it out. It really makes you want to settle in and stay for awhile.
How do you make people feel welcome in your shop? What are some features that you like in your favorite shop?
All of the images above I purchased on Etsy for presents this last Christmas - 2 Railroad Spike Hooks from Monroe Metal - Sheridan Crochet Earrings from Muggy Tuesday - The Very Many Varieties of Beer T-shirt from Pop Chart Lab - Moss Agate Point Necklace from xoxii - Sustainable Wooden Hook Earrings from K.C. Peck - Golden Girls Coffee Mug from Sumotees - Critters and Creatures Print from Jessica Swift - Modern Green Earrings from JLR Designs
Kerry Burki – Editor
Kerry grew up attending craft fairs, shopping vintage and taking ceramic classes with her mom while growing up in Arizona. Her passion for handmade grew and her eye for style was sharpened while working at Waste Not Paper (the wholesale side of Paper Source) and Green Paper Company. She loves to add her own DIY elements to parties, gifts and decorating.
She has also been teaching yoga since 2004. She teaches at Self Centered Yoga in Chicago. Yoga helps her express her creativity and release stress.
She understands what it means to leave a 9 to 5 job to pursue your dreams, she knows how difficult it can be to stay motivated and positive when working for yourself, and she truly values creating a supportive community.
Kerry recently started blogging about life at www.kemaandco.com.
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