The Three Obstacles in Your Way to Success
This is a guest post by Tara Swiger.
You don’t have to want to quit your dayjob.
(but like I said last month, I believe you can if you want to!)
No matter what you want from your crafty biz, I know that you want something: you want success.
You want to feel that you’ve reached your goals and grown your business and succeeded.
And that’s awesome.
It’s fabulous to be reaching, to be striving.
But it is decidedly not awesome to feel like you can’t get where you want to be. That you’re failing.
The good news: There are some (pretty simple to move) obstacles in your way to your own version of Handmade Success:
1. You don’t know what you want.
Yeah, you may have a general overview (Quit my dayjob! Be happy! Spend my time crafting!), but you don’t know specifically what you want. How much do you want to make a year? A month? A week? How much time do you spend crafting? How much time writing, photographing, bookkeeping, shipping? What would your day look like if your CraftyBiz was wildly successful?
The truth is: you can’t get what you want until we know what you want.
2. You don’t prioritize.
Once you have a clear vision of what you want from your business, what comes first? Growing a list? Creating new products? Creating content? Fixing your pricing?
You need to break down your specific goals into what’s the most important to you. And what specific steps will get you to that specific goal.
3. You don’t have support and accountability.
Even the most driven amongst us (and I was raised by two Marines, so yeah, I’m a bit obsessively driven), can’t keep up the sort of sustained, long-term work (and play!) in a vacuum. Especially in the beginning, when you’re not getting any feedback from customers (because you don’t have them yet!) or your community (because you haven’t found them yet!).
From the outside, this problem shows itself as lack of focus, or lack of commitment, but the more CraftyBiz-ers I talk to, the more I’m convinced that beating yourself up is NOT the answer.
A much saner (and sustainable!) solution is to find a support network.
People to who will check in (kindly!) with you.
People who will give you honest (gentle) feedback.
People who will brainstorm awesome ideas with you.
The good news
You can do this!
- You can spend the time figuring out what you want with your notebook + a few hours.
- You can prioritize in a few minutes of focused attention.
(That is, if you know what you want (see #1!) and the business basics of how to get there.)
- You can form your own accountability circle on Twitter, Facebook or just your email buddies.
- You can join programs (like my Starship or Tara Gentile’s Art of Action or any of the other genius programs out there!)
Either way, don’t let these things get in between you and what you want.
Don’t let your business feel like a weight when it could feel like a joy.
Ask for help.
And no matter what, don’t treat yourself like a Marine drill sergeant would, ok?
Do you think one of these points is keeping you from success?
Tell me about it in the comments!
♥ ♥ ♥ ♥ ♥
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