This is a guest post by Meagan Visser of MeaganVisser.com
If you have a creative business then you want to attract customers to your business, right? Right, but you want to attract the right kind of customers to your business. You do this by gearing your business & products toward a certain type of person. Do you know who that person is? Maybe it’s a teenage girl or maybe it’s a manly man. Maybe it’s an eco-conscious mother or a successful business woman. Either way, it pays to have a market in mind.
I know, I know. You think your products are great & that everyone should buy them. Well that may be true, but not everyone thinks the same as you. It’s harder to market your products to everyone & get them noticed. There’s way too much competition out there to compete with.
Trust me, you’re not limiting your business & losing customers. “Everyone” wasn’t your customer to begin with. If they weren’t going to buy your product in the first place, you’ve lost nothing. If anything, you’re giving yourself a better chance of getting your products found, seen, & bought by marketing to the right people.
All creative businesses have a target market that they need to reach, but each & every product you offer in your business is for a certain type of person within your target market. This person is your ideal customer. Your target market & your ideal customer are not one-in-the-same.Share on Facebook